Its founder visited the island on a familiarization trip organized in conjunction with Gran Canaria Tourism
In its quest for expansion, 204 Experience has chosen Gran Canaria as its first international destination outside of Sweden. The island's wellness offerings, enviable natural surroundings, and active opportunities captivated this company, which specializes in holistic experiences for events and businesses, prompting them to discover it firsthand. To make this possible, Gran Canaria Tourism collaborated with local product associations in designing its program.
One of the main focuses of the familiarization trip was everything related to nature, gastronomy, and mindful travel. Experiencing destinations from their essence and culture can become a differentiating factor in the overall experience. Ana's Jaira They take this very seriously, which is why they offer workshops on making artisanal cheeses and tastings of local products. The Swedish guest was able to tour their farm and participate in these activities.
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In search of a connection with nature, 204 Experience enjoyed a special night in Finca Las Orillas & Sana DharmaSurrounded by a welcoming environment, he was able to immerse himself in Dharma Aquahealing integrative therapy. This approach uses water to obtain physical, mental, and spiritual benefits.
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Pure well-being
In Gran Canaria's health and wellness aspect, spa and thalassotherapy centers are the focus of wellness. Salobre Hotel Resort & SerenityIn addition to its luxury services and privileged setting, it boasts spaces of calm and balance. Here, the Swedish company visited its Be Aloe Wellness center with a revitalizing massage and access to the spa circuit.
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It is within this framework, Gloria Palace San Agustin Thalasso & Hotel It enveloped the founder of 204 Experience in several hours of absolute relaxation. His Thalasso Gloria San Agustín Center is one of the most modern thalassotherapy establishments in Europe, taking seawater to the next level of restorative treatment.
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The island on wheels
To discover Gran Canaria from within, you need to get around, and there's no better way to do it than on two wheels. The 204 Experience representative explored the island from a different perspective thanks to electric bike rentals from Free Motion Bikecenter and the route designed by I'm PedalTogether with this guide, they explored some enclaves in the southern part of the island in a sustainable and active way.
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This type of initiative reinforces Gran Canaria's diversity and its potential to attract tourism that incorporates nature, wellness, and physical activity. It's not just about serving as a base for events and retreats, but about offering a unique and comprehensive experience.
It is worth noting that the product actions that have been part of the program are Gran Canaria Natural & Active, Gran Canaria Spa, Wellness & Health and Gran Canaria Tri, Bike & Run.
The associations
Gran Canaria Natural & Active is an association that promotes active tourism on the island and its rural accommodations, a paradise for lovers of nature and the outdoors. From hiking, canyoning and cultural routes to visits to museums and wineries, the association aims to promote Gran Canaria as a reference destination for active tourism, promote its gastronomy and publicize its rich archaeological and ethnographic heritage.
For its part, Gran Canaria Spa, Wellness & Health, official brand of Tourism of Gran Canaria, is an association that promotes health and wellness tourism on the island. It brings together companies and entities in the sector, such as hotels with spas and thalassotherapy centers and prestigious hospitals. Its mission is to make Gran Canaria known as a reference destination for health and wellness tourism, generating benefits for the island and its inhabitants.
In contrast, Gran Canaria Tri, Bike & Run, the official brand of Gran Canaria Tourism, is an association that aims to promote the island as a leading sports destination, specifically for triathlon, cycling tourism and running. Its members range from hotels designed for athletes, event organizers, cycling routes and equipment rentals, as well as hospitals with extensive experience in sports medicine.
More information and reservations at www.grancanarianaturalandactive.com, www.grancanariawellness.com y www.grancanariatribikerun.com











