The Swedish company 204 Experience discovers the most holistic and active side of Gran Canaria

 

In its quest for expansion, 204 Experience has chosen Gran Canaria as its first international destination outside of Sweden. The island's wellness offerings, enviable natural surroundings, and active opportunities captivated this company, which specializes in holistic experiences for events and businesses, prompting them to discover it firsthand. To make this possible, Gran Canaria Tourism collaborated with local product associations in designing its program.

 

One of the main focuses of the familiarization trip was everything related to nature, gastronomy, and mindful travel. Experiencing destinations from their essence and culture can be a differentiating factor in the overall experience. At La Jaira de Ana , they take this to heart, which is why they offer workshops on making artisanal cheeses and tastings of local products. The Swedish guest was able to stroll through their farm and participate in these activities.

 

 

Seeking a connection with nature, 204 Experience enjoyed a special evening at Finca Las Orillas & Sana Dharma . Surrounded by a welcoming environment, they were able to immerse themselves in Dharma Aquahealing integrative therapy. This approach uses water to achieve physical, mental, and spiritual benefits.

 

 

Pure well-being

 

In Gran Canaria's health and wellness scene, spas and thalassotherapy centers are the focus of wellness. Salobre Hotel Resort & Serenity , in addition to its luxury services and privileged setting, offers spaces for calm and balance. Here, the Swedish company visited its Be Aloe Wellness center with a revitalizing massage and access to the spa circuit.

 

 

 

In this setting, the Gloria Palace San Agustín Thalasso & Hotel enveloped the founder of 204 Experience in several hours of absolute relaxation. Its Gloria San Agustín Thalasso Center is one of the most modern thalassotherapy facilities in Europe, taking seawater to the next level of restorative therapy.

 

 

 

The island on wheels

To truly discover Gran Canaria, you need to get moving, and there's no better way to do it than on two wheels. The representative from 204 Experience explored the island from a different perspective thanks to electric bike rentals from Free Motion Bikecenter and a route designed by I'm Pedal . Together with this guide, they explored some of the island's most important spots in the south in a sustainable and active way.

 

 

This type of initiative reinforces Gran Canaria's diversity and its potential to attract tourism that incorporates nature, wellness, and physical activity. It's not just about serving as a base for events and retreats, but about offering a unique and comprehensive experience.

 

It is worth noting that the product actions that have been part of the program are Gran Canaria Natural & Active, Gran Canaria Spa, Wellness & Health and Gran Canaria Tri, Bike & Run.

 

The associations

 

Gran Canaria Natural & Active is an association that promotes active tourism on the island and its rural accommodations, a paradise for nature and outdoor enthusiasts. From hiking, canyoning, and cultural routes to visits to museums and wineries, the association aims to strengthen Gran Canaria as a leading destination for active tourism, promote its gastronomy, and showcase its rich archaeological and ethnographic heritage.

 

For its part, Gran Canaria Spa, Wellness & Health , the official brand of Gran Canaria Tourism, is an association that promotes health and wellness tourism on the island. It brings together companies and organizations in the sector, such as hotels with spas and thalassotherapy centers, and renowned hospitals. Its mission is to promote Gran Canaria as a leading destination for health and wellness tourism, generating benefits for the island and its residents.

 

In contrast, Gran Canaria Tri, Bike & Run , the official brand of Gran Canaria Tourism, is an association that aims to promote the island as a leading sports destination, specifically for triathlon, cycling tourism, and running. Its members range from hotels catering to athletes and event organizers to cycling routes and equipment rentals, as well as hospitals with extensive experience in sports medicine.

 

More information and bookings at www.grancanarianaturalandactive.com , www.grancanariawellness.com and www.grancanariatribikerun.com