The hotel sector in Gran Canaria closes 2025 having consolidated its position as the driving force behind tourism profitability in Spain. According to The final data from the Exceltur 2025 Barometer, which Maspalomas24H has had access toThe destinations in the south of the island have not only achieved full occupancy during key periods, but have also led the growth in revenue per available room (RevPAR), far exceeding the national average and that of other archipelagos.
Profitability in southern Gran Canaria has experienced a significant leap forward, driven by strong European demand and the sector's ability to raise prices without negatively impacting occupancy. San Bartolomé de Tirajana ranks among the highest-performing municipalities in Spain, with an average RevPAR exceeding €130, representing a double-digit increase compared to the previous year. The focus on the luxury segment and hotel renovations has allowed the ADR in areas like Meloneras and Mogán to climb steadily, reaching nearly €170 in four- and five-star establishments. Las Palmas city (€78,1 RevPAR, +5,3%), "is experiencing declines in aggregate demand, particularly from international tourists (-3,7% and -14,3% overnight stays, respectively). Consequently, revenue improvements stem more from price increases than from increased occupancy," according to Exceltur.
Exceltur identifies Mogán (€118,0 RevPAR, +8,0%) and San Bartolomé de Tirajana (€144,5 RevPAR, +7,7%) as standing out for above-average growth (+6,6%), thanks to the boost in foreign demand in San Bartolomé (+632 overnight stays) "and despite weaker overall demand in Mogán (-138 overnight stays)." Destinations on the islands of Fuerteventura and Tenerife show somewhat more subdued performance: Pájara (€101,7 RevPAR, +4,6%) is improving at a moderate pace, while La Oliva (€96,8 RevPAR, -6,6%) is experiencing a significant decline. Meanwhile, Tenerife's destinations are practically stagnating in terms of revenue, "with Adeje
(153,4 euros RevPAR, +1,4%) reaffirming its position as the leading Canary Islands destination in terms of revenue per room, and similarly contained evolutions in Arona (112,8 euros RevPAR, +1,6%) and Puerto de la Cruz (72,1 euros RevPAR, +0,4%)”, says Exceltur.
Southern Gran Canaria maintains one of the highest average occupancy rates in the country, stabilizing above 82% annually, thanks to the full recovery of the Nordic market and the dynamism of the British market. While these figures for southern Gran Canaria are overwhelmingly positive, they also reflect a paradigm shift. The island no longer competes solely on tourist volume, but rather on maximizing spending at the destination. Improved profit margins have allowed hotel chains to absorb the increase in operating costs (energy and supplies) while simultaneously continuing to invest in modernizing their accommodation facilities.
However, the barometer also offers a warning: this revenue growth must be accompanied by a proportional improvement in complementary services (restaurants, shops, and transportation). The gap between the excellence of hotels and the condition of certain public spaces, or the transportation conflict (taxis/ride-hailing services), remains the main risk to maintaining this competitiveness in the long term. Southern Gran Canaria ended 2025 in enviable financial health, demonstrating that the value-added model is the only way to guarantee the economic sustainability of the tourism business in the face of future cycles of uncertainty.
