Loyalty to southern Gran Canaria is not only maintained, but refined. According to the latest post-stay satisfaction indicators, the average rating given by visitors has climbed to 8,73 out of 10, a slight increase of 0,58% that confirms the strength of the island's south in an increasingly competitive market. The most interesting data emerges when analyzing markets by nationality: the British have become the official "lovers" of Maspalomas and Mogán, raising their score to 8,99, practically reaching perfection and far exceeding the average of the other countries.
At the other end of the spectrum are Spanish tourists. Although their rating remains respectable (8,66), they are the only source market to have experienced a decline, falling 0,35% compared to the previous year. This subtle "fatigue" in the domestic market contrasts with the renewed enthusiasm of Germans and other international markets, who have improved their ratings. The data suggests that, while European tourists value the exoticism and the climate, visitors from the Iberian Peninsula—more familiar with the destination—are becoming more critical of the value for money and the overcrowding of certain areas.
One of the most striking findings in the 2025 report is the perception of the experience compared to prior expectations. Almost 45% of British tourists stated that their trip was "better than expected," a figure that surpasses that of Germans and Spaniards. This data is key for the south of the island, as it indicates that Gran Canaria is successfully shedding its image as a mature destination and positively surprising its most loyal visitors. Overall, 41,43% of travelers returned home feeling that the island exceeded their initial expectations.
On the less favorable side of the statistics, 2,87% of visitors reported having a "worse than expected" experience. Interestingly, despite being a negligible figure, the German market saw the largest increase in this negative sentiment, rising from 1,84% to 2,35%. In contrast, domestic tourists have improved in this regard: the percentage of disappointed Spaniards has fallen dramatically from 4,49% to 3,29%, indicating that, although they are more demanding in their numerical ratings, the actual experience is proving less traumatic than in previous seasons.
Southern Gran Canaria is establishing itself as a destination where satisfaction is guaranteed. With over 55% of tourists stating that their trip "met their expectations," the island demonstrates enviable operational stability. The challenge for 2026 will be to transform this majority of travelers who receive "what they expect" into enthusiasts whose expectations are exceeded, especially in a German market that is beginning to show the first signs of higher-than-average technical demands.
