The holiday rental market in the Canary Islands is clearly dominated by southern Gran Canaria, where municipalities like San Bartolomé de Tirajana and Mogán account for more than half of the island's available accommodations. According to the latest data from January 2026, Gran Canaria has 10.220 holiday homes, offering 41.281 beds, of which 35% are located in San Bartolomé de Tirajana and 18% in Mogán. This concentration positions the south of the island as a strategic hub within the regional tourism market.
The average daily rate in these areas reflects visitors' purchasing power and sustained demand: €157 on average, with San Bartolomé de Tirajana reaching peaks of €221 per night. The average stay remains close to six days, reinforcing the island's perception as a destination for medium- to long-term stays, which is fundamental to the local economy. Despite a slight year-on-year contraction of -3,2% in available accommodation and -6,7% in beds, southern Gran Canaria has managed to maintain an occupancy rate above 95%, just one percentage point lower than in 2025.
This dynamism contrasts with the decline observed on other smaller islands, such as El Hierro and La Gomera, where supply has decreased by up to 15% and 0,1% respectively, and total revenue shows more volatile variations. In terms of turnover, Gran Canaria recorded €27,04 million, an increase of 2,8% compared to 2025, evidence that demand is not only holding steady but also absorbing tariff increases in the southern municipalities.
The territorial distribution within Gran Canaria shows that while the capital city accounts for 21% of the holiday accommodation offerings, the southern coastal municipalities lead the market share, reinforcing the dominance of the island's most established tourist area. The combination of hotel infrastructure, airport connectivity, and internationally renowned beaches continues to be the main attraction for investors and holiday rental operators.
Industry analysts point out that this concentration can have mixed effects: on the one hand, it ensures high occupancy rates and economic returns; on the other, it puts pressure on the traditional rental market and local resources. However, operators in the south of the island seem to have found a balance between profitability and sustainability, which maintains the area's position as the undisputed leader in Gran Canaria's holiday market and a key reference point for tourism planning in the Canary Islands.
