The Canary Islands Government's Department of Tourism has taken a strategic step towards the digitalization of the sector by convening a working group led by Deputy Minister José Manuel Sanabria . The meeting, which brought together representatives from Canary Islands guides' associations and the employers' association AOENTE , focused on the development of a technological platform designed to centralize and professionalize the hiring of official guides by tourism companies.
The project, developed in collaboration with leisure management specialists such as Joan Elio Rodríguez de la Sierra , aims to eliminate friction in the destination's value chain. The creation of this digital tool seeks not only to streamline commercial operations between tour operators and professionals, but also to guarantee the traceability and quality of service offered to visitors—a critical aspect for the archipelago's competitiveness in the global market.
The sector views this initiative as a necessary step towards integrating local talent into the flows of the digital economy. The platform will act as a connecting hub, providing transparency and legal certainty to all parties involved, and reinforcing the role of the official guide as an ambassador for the Canary Islands brand. The Deputy Ministry's commitment underscores the government's dedication to tourism governance that leverages technology to address long-standing management and distribution challenges.
With the development of this digital ecosystem, the Canary Islands is positioning itself at the forefront of destination service management. The public-private collaboration between the Government, professional associations, and AOENTE lays the foundation for a more efficient contracting model, capable of responding in real time to the needs of an industry that increasingly demands automated processes and certified quality standards.
