The Department of the Presidency and European Projects presents the projects of the Smart Destination Platform and the digital twin of the municipality, financed entirely with 1,2 million euros from the Next Generation funds of the European Union
With these tools, the City Council seeks to bring together all the municipality's data on a single platform, enabling more accurate and agile decision-making in any area of public administration.
The San Bartolomé de Tirajana City Council will incorporate into its institutional website (www.maspalomas.com) the three European projects that the Department of the Presidency is currently working on, including the Smart Destination Platform (PID) and the digital twin of the municipality, which were officially presented this Wednesday by the mayor Marco Aurelio Pérez Sánchez, the deputy mayor Elena Álamo Vega and the expert Daniel Rojas-Marcos Sanguino, responsible for the areas of Local Administration and Tourism of the company Esri Spain, in charge of the technological development of this digital tool.
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At the presentation of the Strategic Plan for San Bartolomé de Tirajana and its digital twin, Mayor Marco Aurelio Pérez stated that “these are necessary tools that will allow us to move forward in the 21st century, because they will facilitate direct, online, efficient, and rapid interaction between citizens and the administration. The essence of this project is its cross-cutting nature and the fact that it is aimed at the entire community, whether residents or visitors. We are entering a new phase and a new way of understanding administration,” he affirmed.
The San Bartolomé PID (Public Information Device), described by Daniel Rojas-Marcos as a national pioneer due to the hyper-realistic quality of its digital twin and the level of detail it offers, is a cloud-based digital tool integrated with the City Council's own systems. It incorporates all kinds of relevant information about the municipality in diverse areas such as traffic, security, urban planning, businesses, population, tourist establishments, cleaning, infrastructure, lighting, beaches, culture, events, and more. "This allows us to cross-reference data, know what's happening at any given moment, and carry out all kinds of simulations, analyses, and predictions," stated the Esri technician. "It's a tool that allows us to understand how a city behaves in all its aspects, enabling faster and more effective decision-making, and it's capable of transmitting this information to all stakeholders," he added.
The project, being developed by the Department of the Presidency, headed by Elena Álamo Vega, and scheduled for completion by June 30th, has a cost of €1,2 million, fully funded by the European Union's Next Generation EU program. Its main objective is for San Bartolomé de Tirajana, as a tourist destination, to achieve the highest possible levels of smart digitalization, thereby contributing to the overall improvement of the area's environmental sustainability. It is a public and open platform where municipal stakeholders can upload their non-personal data, as its purpose is to contribute to improving the management of the municipal administration across all areas of the municipality.
At the presentation, which was attended by political representatives and municipal technicians from the various council departments, it became clear that the PID is a digital tool aimed at improving the management of the tourist destination through the integration of data, services and relevant information from the different municipal areas, and that it will help the City Council to make more agile and precise decisions, coordinated and based on updated data on areas such as tourism, mobility, sustainability, public services, security, infrastructure or territorial planning.
Regarding the digital twin, supported by a hyper-realistic 3D mesh of the territory that incorporates geographical, urban, tourist and service information, it was noted that it allows for a more intuitive observation of the territory, data analysis and support for planning and decision-making, as it allows for the study of tourist areas, infrastructure, mobility, public spaces, facilities, land uses or possible future actions.
The digital twin, which functions as a digital copy or virtual representation of the municipality onto which data from the Integrated Planning Information System (PID) and other municipal sources can be integrated, facilitating its interpretation and use by the City Council, will allow progress toward a more modern, connected, and data-driven municipal management. Its main uses include improving land-use planning and municipal services; integrating tourism, urban planning, environmental, and mobility information; facilitating data analysis for decision-making; identifying needs and potential improvements in different areas of the City Council; and, among others, driving the digital transformation of the tourist destination. “The aim is not only to incorporate technology, but to use it to support better management of the municipality and improve the experience of residents, visitors, and municipal technical staff,” says Elena Álamo.
Also participating in the presentation as speakers and technical representatives of Esri Spain were the content and data services manager, Jaime Nieves Martínez; the technical specialist Laura García Campo; and the solutions engineer Javier Pablos Abelairas.











