Europe's only swimwear fashion show will be held from June 24 to 27 on the island
The countdown to Gran Canaria Swim Week 2026 is underway following an exclusive event in Madrid that kicked off the next edition of Europe's most important international swimwear fashion event. This new edition of GCSW focuses on beauty and well-being, connecting swimwear with self-care, confidence, and healthy habits.
The Hotel Nômade Temple, one of the capital's newest additions, hosted the event where specialized press, content creators, institutions, and industry friends gathered to learn firsthand about the new features of the next edition of the fashion show, which will be held for the first time from June 24 to 27, 2026, in Gran Canaria. This change of dates aims to align with the bathing season and the interests of the sector, adapting to wholesale purchasing cycles and reinforcing its international standing.
Minerva Alonso, Councilor for Economic Development, Industry, Commerce, and Crafts of the Gran Canaria Island Council, highlighted the unique nature of Gran Canaria Swim Week as an international platform for showcasing the island's expertise in swimwear. The Councilor emphasized that the presence of Canarian brands allows the island to share "part of our culture, our way of life, and our landscape" with the world, reinforcing the distinct identity of a sector that sets Gran Canaria apart within the fashion industry.
Alonso also highlighted the institutional support for the event, which boasts a public investment exceeding three million euros, and its impact on the island's economy. In this regard, he emphasized the work Gran Canaria Moda Cálida is doing to promote, professionalize, and internationalize local brands and strengthen the sector's competitiveness.
Four days of parades
The agenda for this new edition of Gran Canaria Swim Week will once again bring together designers and brands from Gran Canaria, along with prominent names from the national and international scene.
This globally renowned event will kick off on Wednesday, June 24th, with an opening day at an outdoor location on the island, a choice that will make Gran Canaria's landscape a central element. In this unique setting, the brands Maldito Sweet (Gran Canaria, Spain), Gogana (Seville, Spain), Alexandra Miró (United Kingdom), and designer Agatha Ruiz de la Prada (Madrid, Spain) will present their collections.
On Thursday, June 25, the catwalk will continue at Expomeloneras, with the shows of Isla Bonita Moda (La Palma, Spain), Macaronesia (Lanzarote, Spain), Ananas Wear (La Gomera, Spain), Waiola (Tenerife, Spain), Bohodot (Barcelona, Spain), Elena Morales (Gran Canaria, Spain), Dolores Cortés (Valencia, Spain), Nuria González (Gran Canaria, Spain) and Dan Ward (Italy).
On the third day, Friday, June 26, GCSW will continue with shows by Gisela (Malaga, Spain), The Knot Company (Tenerife, Spain), Chantelle (France), Mommy Loves (Gran Canaria, Spain), Chacho Svnrs (Gran Canaria, Spain), Camila CTG (Barcelona, Spain), Palmas (Gran Canaria, Spain) and Melissa Odabash (United Kingdom).
Finally, the closing day on Saturday, June 27, will begin with emerging talents Sirago (Gran Canaria, Spain), Sandra Jaurrieta (Gran Canaria, Spain), Gianluca Urraso (Gran Canaria, Spain), and Lislo (Gran Canaria, Spain). They will be followed by Banana Moon (Monaco), Pomeline (La Palma, Spain), Carlos SanJuan (Gran Canaria, Spain), Women's Secret (Spain), Miss Bikini (Italy), and Volcano Blood (Gran Canaria, Spain).
What's new in the new edition of GCSW 2026
Among the most noteworthy changes for this year's fashion show is the opening day being held outdoors. This year, Perchel Beach Club, the island's largest family beach club, will take center stage for the first day of shows, a unique setting where fashion and the sea will once again merge to showcase the extraordinary natural beauty and unique landscapes of Gran Canaria.
Furthermore, the event revealed some details about the casting, which will feature Rocío Crusset, one of the most recognizable faces on the Spanish catwalk. Crusset has built a solid career in international fashion, working with high-profile brands, particularly in Europe and the United States. She boasts hundreds of thousands of followers on Instagram, further solidifying her profile as a model with a strong impact both on the runway and in the digital sphere.
Argentine model Valentina Ferrer, known for her career in the fashion and beauty industry, will also participate. Ferrer boasts a community of millions of followers on Instagram, making her a highly influential figure in the global fashion world.
Once again, GCSW will feature international guests on the catwalk, such as fashion influencer Leonie Hanne, who has over 4 million followers on her Instagram profile, reflecting the internationalization of the catwalk once again.
Sponsors and Collaborators
The catwalk has sixteen sponsoring brands, who have shown their unconditional support for the fashion industry with their participation in this edition.
Iberia Express returns for another year as the official airline of Gran Canaria Swim Week with the aim of reaffirming its support for events that contribute to the international projection of the island, to its recognition as a meeting point for an industry like fashion, and as an excellent place for the organization of major events.
Audi Canarias returns as the official vehicle, reinforcing a collaboration that unites style, innovation, and design. This year, the brand will be present with the new Audi Q3 and a premium space that reflects its sophisticated character and unwavering commitment to excellence. This partnership further enhances the Canary Islands' international profile.
INMODE, a world leader in innovative medical-aesthetic technology, joins as a sponsor of Gran Canaria Swim Week, supporting excellence, beauty, and cutting-edge fashion. Its commitment to innovation and well-being strengthens the connection between aesthetics, confidence, and style.
