Callao City Lights has reached an agreement with JFT Comunicación for the exclusive marketing of its large-format screens in the Canary Islands. As a result, the Canary Islands-based agency will be responsible for promoting the operation of the 15 screens managed by Callao City Lights under the name Circuito Gran Vía.
Circuito Gran Vía is the largest large-format digital circuit in urban environments in Spain. Comprising the outdoor screens of the Callao Cinemas and the Coliseum, Lope de Vega, and Rialto theaters, it is located along the Callao/Plaza de España axis, a particularly busy area due to its tourist, commercial, and entertainment appeal.
“We are very excited about this agreement, which will allow us to expand and deepen the marketing of our screens in the Canary Islands, a very important market with enormous potential to support the exploitation of our displays,” said Gorka Pagazaurtundua, Commercial Director of Callao City Lights.
In the words of Juan Ramón Fuentes, general manager of JFT Communication“This agreement with Callao City Lights brings Canary Island brands closer to premium digital advertising spaces in Plaza del Callao and Gran Vía, one of Europe’s premier urban showcases, offering them a unique opportunity to gain recognition and visibility. It’s another step in our commitment to innovation and always seeking the best opportunities for our clients.”
About JFT Communication
JFT Comunicación is a communications and marketing agency specializing in the development of comprehensive strategies for brands and institutions. With a solid track record in advertising, media, strategic planning, digital marketing, creativity, event and exhibition stand production, the agency offers 360º solutions designed to generate impact, brand awareness, and measurable results. Its approach combines innovation, strategy, and execution, adapting to the needs of each client and project.
In the field of outdoor advertising, JFT Comunicación markets a large fleet of billboards in the Canary Islands and has exclusive advertising spaces in key locations such as the airports of the Canary Islands and Andalusia, where it manages 532 physical displays and 112 screens.
About Callao City Lights
Callao City Lights is a pioneer in large-format digital outdoor advertising in urban centers, thanks to its two large screens located on the facades of the Callao Cinemas. These high-resolution displays are equipped with the latest technological and creative innovations (3D, live broadcasts, interactivity, synchronized actions, contextualized creativity, etc.).
Furthermore, since June 2022, Callao City Lights has been marketing Circuito Gran Vía, the largest large-format digital advertising network in urban environments in Spain. Comprising the 15 outdoor screens of the Callao Cinemas and the Coliseum, Lope de Vega, and Rialto theaters, it allows brands to reach the public that frequents the Callao/Plaza de España axis, a particularly busy area due to its tourist, commercial, and entertainment appeal.
In addition, Callao City Lights manages the Callao Cinemas, a venue that hosts Madrid's most prestigious film premieres, corporate events, and shows. This architectural gem, an Art Deco gem (1926) equipped with state-of-the-art technology, celebrates its centenary this year.
The Callao Cinemas are located in the heart of Madrid, in the Plaza del Callao, the most visited square in Spain and the third most visited in Europe, behind Piccadilly Circus (London) and the Louvre Square (Paris).
