The southern border of Gran Canaria is consolidating its position not only as a haven for holiday leisure but also as the epicenter of high-end business and incentive tourism in the archipelago. The twentieth anniversary of Meloneras Golf by Lopesan underscores the strategic importance of this infrastructure within the portfolio of the largest Canary Islands tourism multinational, solidifying its role as a key component for attracting the MICE (Meetings, Incentives, Conventions and Exhibitions) segment and premium corporate events to the island.
The course, a masterpiece of landscape engineering designed by renowned architect Ron Kirby on the Atlantic coast, has served for two decades as a magnet for high-spending tourists, diversifying the traditional sun and beach offerings. To commemorate this milestone, the hotel company showcased its influence by bringing together 88 players in an exclusive tournament that crowned León Galante Milicua, Ernesto Balboa Vila, and América Alonso Rivero as the winners of an edition that transcends the purely sporting aspect to establish a clear statement of corporate intent.
The trajectory of this sporting venue reached its international maturity in 2021, the year it hosted the Gran Canaria Lopesan Open of the DP World Tour, an event that projected the Gran Canaria brand to millions of European households at a critical time for the recovery of travel flows. This capacity to host top-level competitions has transformed the course into a tool for corporate diplomacy and specialized tour operators, allowing the destination to compete directly with established venues in the Mediterranean and the Portuguese Algarve.
The group's management plans to strengthen connectivity between its five-star hotel complexes in the area and the golf course itself, structuring comprehensive packages for foreign business delegations seeking to combine work sessions with elite sport. The Lopesan MICE brand is thus leveraging a key differentiator: the stable climate of the island's south, which guarantees the operation of the outdoor facilities year-round.
The celebration of these twenty years marks a turning point in the long-term strategy of the company chaired by Eustasio López. In a regional debate shaped by the saturation of public spaces and the need to rethink the growth model, Lopesan reaffirms its commitment to developing high-quality tourism experiences linked to sport, the destination, and excellence. The profitability of the accommodation business in southern Gran Canaria depends on the ability of local operators to increase the average spending per visitor at the destination. Under this premise, the consolidation of Meloneras Golf acts as an economic catalyst that indirectly benefits fine dining, luxury private transportation, and specialized retail in San Bartolomé de Tirajana, demonstrating that the future of island tourism lies in safeguarding added value rather than simply attracting volume.
