Calendar of international promotional activities for premium tourism
El international promotional campaign starts at Baltic Sea with a double strategic incursion into Poland during the month of July. island delegation Participate from July 17th to 19th in the Globaltica Festival of Music and Culture in the coastal city of Gdynia, an ideal showcase to attract the traveler with a high sociocultural profile.
Without leaving this port city, from July 23 to 26 the brand will be introduced in the Gdynia Boat Show, an event co-organized with the Spanish Tourist Office (OET)consolidating its presence in the Polish market. The month concludes with gastronomic events and local activities: the highlight is Wine Forum Rome in Italy (from July 7 to 13), the Bygdoszcz Travel Festival + OET in Poland (July 11 and 12) and the fair QTA Reisesommer (RTK) held in Mainz, Germany, on July 10.
Promotional strategies for emerging markets and luxury: international autumn
During the autumn, trade missions focus on premium segments and emerging markets in Central Asia and the former Soviet republics. In September, the agenda kicks off with the prestigious Luxury Travel Market Minsk (Belarus) set for September 8, followed by the fair Travel Connection Luxury Yerevan (Armenia) on the 22nd. Subsequently, the promotion moves to Tashkent (Uzbekistan) to participate in the PTE Luxury Travel Market; in addition, he jumps to Sweden on the 23rd to develop the traveling workshops “60 Plus x3” in various cities of the Nordic country.
The month closes from the 24th to the 25th with a prominent presence in Italy thanks to participation in the WTE UNESCO Fair Assisi, after having previously attended the major French event IFTM Top Resa Paris from the 15th to the 17th.
Peak B2B activity and consolidation period in Europe: October and November
During the months of October y NovemberPromotional activity is intensifying in the main European tourism recruitment centers. From October 14 to 16, the delegation is participating in the renowned TTG Rimini Fair in Italy, while simultaneously strengthening its presence in the Poznan Travel Festival + OET in Poland from October 16 to 18. These actions coincide with attendance at Cycle Summit in Groningen, Netherlands, as well as with the professional days of PTE Estonia held in several cities in both Estonia and Latvia.
In November, the international strategy continues with prominent participation in the World Travel Market London, one of the key events for premium tourism worldwide. Furthermore, the Polish market is strengthened through the PTE Workshop and Gala Nekera and the Wiadomości Turystyczne Agents Forum on November 19, along with their presence at the fair ITTF From the 19th to the 21st of the same month. The domestic market is also a key player thanks to attendance at the fair. Intur Valladolid (from the 14th to the 16th) already the prestigious IBTM World Barcelona (from the 18th to the 20th), thus consolidating comprehensive coverage both within and outside of Spain.
Year-end: premium tourism and international events
The end of the year combines highly relevant professional meetings within the sector with the culmination of the promotional strategy in the segment of international premium tourismThe delegation will travel to France in November on dates yet to be confirmed to participate in the professional forum. Spain TalksOrganized by the OET Paristhus strengthening ties with the French market.
Starting November 27th, the following stand out: Roadshow Sicily, which travels through four key cities on the Italian island, consolidating its presence in Italy as a strategic destination for luxury tourism.
The promotional campaign concludes in December with two major events: the Terra Travel Festival in Warsaw, Poland, and the prestigious fair ILTM Cannes in France, held from November 30 to December 6 under the joint umbrella of TurespañaThese events represent a golden finale to a year marked by intense international activity and a firm commitment to positioning Spain as a world leader in premium tourism.
