The tourism sector in Maspalomas and Gran Canaria as a whole closed June 2026 with mixed results, combining a slight decrease in monthly overnight stays and occupancy rates with a strong focus on profitability and added value. According to official data from the Tourist Occupancy Survey conducted by ISTAC, the island's accommodation sector recorded a total of 1.995.100 overnight stays during the sixth month of the year, representing a year-on-year decrease of 2,38 percent compared to June 2025. Despite this monthly adjustment, the year-to-date total remains exceptionally strong, approaching 13,36 million overnight stays so far this year.
The breakdown by origin reveals that the international market continues to be the main driver of tourism in the southern region, although it experienced a monthly decline of 2,16 percent, registering 1.629.201 overnight stays. Similarly, tourism from the rest of Spain and the Canary Islands themselves followed this downward trend in June, with domestic overnight stays totaling 169.320 (down 1,80 percent) and those from the islands reaching 196.579 (down 4,59 percent). However, in the category of overnight guests—which remained virtually unchanged at 353.795 users with a minimal variation of -0,24 percent—the performance of domestic travelers from mainland Spain stands out, growing by 6,52 percent to reach 43.795 visitors. This growth offset the decline in international tourists (249.272) and Canary Island residents (60.728). The average stay in accommodations in the area was 6,60 days, with international visitors leading the way with a notable average of 8,03 days.
In terms of economics and hotel profitability, the indicators for Maspalomas and Gran Canaria show a divergent trend between occupancy rates and pricing policies. The occupancy rate per bed stood at 62,49 percent (4,27 percent lower than in June of the previous year), while room occupancy showed greater resilience, decreasing by only 1,27 percent to 73,15 percent. Despite this moderation in occupancy, the Average Daily Rate (ADR) continued its upward trend, increasing by 1,53 percent month-on-month to reach €109,63 per night. This increase consolidates a cumulative annual value of €135,21, confirming the firm strategy of the Maspalomas resorts to prioritize profitability and service quality over overcrowding and sheer volume.
