Excellence in customer service has become the key competitive advantage of the accommodation sector in the Canary Islands and major mainland destinations. According to data updated on July 28, 2026, by the analytics platform Lurmétrika, the specific rating for staff service in Gran Canaria achieved an outstanding score of 9,14 out of 10, placing it at the forefront of national competitiveness alongside direct competitors such as Mallorca, which scored 9,19, and significantly surpassing the scores of Tenerife (9,03) and the Costa del Sol (9,01).
This indicator reflects that the professionalism of the reception, restaurant, and general services teams is the most highly valued aspect by travelers in all the tourist regions analyzed. Within the qualitative breakdown for Gran Canaria, which has an overall average rating of 8,51, cleanliness of 8,87, comfort of 8,83, location of 9,03, services of 8,54, and value for money of 8,29, the staff's service clearly stands out above any other parameter of the holiday experience.
An identical trend is repeated across the rest of the main tourist markets in the comparative study. In the case of Mallorca, the destination leads in the staff service category with a score of 9,19, supported by an overall average rating of 8,56, cleanliness at 8,86, comfort at 8,88, location at 9,07, services at 8,56, and value for money at 8,44.
For its part, Tenerife registers a remarkable score of 9,03 for staff service, within a general context that includes an average rating of 8,39, cleanliness at 8,76, comfort at 8,74, location at 8,97, services at 8,37, and value for money at 8,27. Similarly, the Costa del Sol achieves a 9,01 for staff performance, completing its analytical framework with an overall average rating of 8,29, cleanliness at 8,71, comfort at 8,63, location at 8,89, services at 8,31, and value for money at 8,11.
These data demonstrate that, regardless of the sun and beach holiday destination analyzed, the human quality and qualifications of the workers in hotel complexes act as the key differentiating factor to retain international tourism and maintain high standards of satisfaction in the modern hotel industry.
