The international promotion of nautical tourism in southern Gran Canaria has taken a new strategic step forward thanks to Gran Canaria Blue, a brand that actively participated in an exclusive roadshow organized by the agency MMGY Lieb in three of Europe's main source markets: Munich, Hamburg, and Zurich. This traveling campaign focused on holding highly personalized professional meetings with journalists, influencers, and media outlets specializing in the tourism and outdoor experiences sector.
Direct contact with the international press has allowed the island's coastline to be highlighted as a competitive advantage to the opinion leaders who influence future holiday destinations. During the presentations, special emphasis was placed on the real possibility of enjoying the Atlantic Ocean year-round thanks to the island's exceptional climate, combining a wide variety of water sports with very high standards of quality in specialized maritime services.
The nautical and island business community has wholeheartedly embraced this promotional initiative through the joint participation of numerous leading entities and companies operating on the Gran Canaria coast. Participating operators include key names such as BAHIA CAT SL, Dunkerbeck Windsurfing, SUPRevolution, Atlántida Submarine, Canary WaterSports, Líneas Salmón, Líneas Blue Bird, FishOn, the Pasito Blanco Marina, the Port of Mogán, and hotel chains like Servatur Hotels & Resorts, Satocan, Gloria Thalasso & Hotels, and Cordial Hotels & Resorts.
The consolidation of these marketing channels and external visibility reinforces the destination's position as an undisputed European benchmark for blue tourism and advanced nautical activities.
