The initiative aims to increase brand awareness among couples and families in the UK, Germany, Spain, Switzerland, and the Netherlands, conveying that the dream vacation they seek is much closer than they imagine.
22GRADOS has developed the new brand campaign for Lopesan Hotels & Resorts , called "Paradise, Closer Than Ever ," aimed at audiences in the UK, Germany, Spain, Switzerland, and the Netherlands who are not yet familiar with the hotel group's offerings in Gran Canaria. The campaign's central message is straightforward: you don't need to travel halfway around the world to experience an unforgettable vacation, because the paradise many seek is in Gran Canaria, much closer than they imagine.
A commercial that conveys the real Lopesan experience
The ad seeks to convey the true experience that Lopesan offers: a place where the pools merge with the Atlantic, where time seems to stop to enjoy in company, and where every detail is taken care of to generate unforgettable memories.
A media strategy focused on video and the top of the funnel
To increase brand awareness among couples and families, 22GRADOS has designed a digital media campaign focused on the top and middle of the sales funnel, running for one month in its target markets. The strategy heavily emphasizes video-based channels, aiming for a premium visual impact that creates a lasting impression on the user.
The plan combines multichannel programmatic advertising, Demand Generation, and a strong presence in Social Ads focused on video playback campaigns through Meta. The entire ad ecosystem is deployed in a tailored and segmented manner in three key languages: English, German, and Spanish.
About 22 degrees
The tourism sector is one of the pillars of their business, with a solid track record working for some of the leading destinations and hotel groups in the Canary Islands, supporting them in developing brand strategies, awareness campaigns, and international media plans. 22GRADOS fosters the growth and reputation of brands, institutions, and destinations through talent, creativity, and expertise, generating a positive impact in the Canary Islands and a global reach.
