Official figures published by Gran Canaria Tourism confirm the collapse of the sector in the south of the island, revealing an unmitigated structural crisis. Analysis of economic data and business expectations shows a historic plunge in tourist apartments, a severe loss of competitiveness compared to other destinations, and a drastic reduction in the length of time visitors spend in the area.
Apartment complexes in the south of the island are suffering continued setbacks in their assessment of business factors. Notably, institutional support for complementary services plummeted to -24 points, with an identical year-on-year drop of -24% during the second quarter of 2026, after having also registered a negative -23,93 points in the third quarter of 2025. Regulatory and fiscal pressure is stifling accommodations through regulations for the accommodation sector that fell to -20,83 points in the fourth quarter of 2025 and remained unfavorable at -9,78 points in the spring of 2026. Unfavorable taxation has accumulated constant year-on-year cuts, approaching a continuous negative impact of -10% on business accounts. Urban planning regulations have negative balances reaching -12,18 points at the beginning of 2026, and cleaning and environmental management has been severely penalized with drops of up to -14,51 points in the town centers. tourist destinations in the southern part of the island.
The hotel sector in southern Gran Canaria is simultaneously facing a perfect storm driven by unfavorable external factors and a drastic loss of profitability per customer. The indicator for the reduction in average stay plummeted alarmingly to -59,24 points in the third quarter of 2025 and remained at a devastating -55,57 points in the second quarter of 2026, clearly demonstrating that tourists are massively shortening their vacations on the island.
Added to this is the absolute collapse of the valuation balance against the competition from other international tourist destinations, which falls to -50,92 negative points in the third quarter of 2025 and registers -30,55 in the spring of 2026, reflecting the massive loss of market share against cheaper direct competitors.
Meanwhile, hoteliers estimate the negative impact of the global economic crisis at -49,47 points during the second quarter of 2026 and -49,5 points by the end of 2025. The social situation also yields highly unfavorable assessments, reaching -48,42 points during the summer period of the previous year and stagnating at -34,72 points by mid-2026. Air and sea transport prices are also severely impacting the business, with adverse assessments exceeding -43 points of negative impact, hindering the massive influx of travelers to the south of the island and consolidating a horizon of maximum economic vulnerability for the accommodation sector in Maspalomas and its surrounding tourist areas.
