Analysis of tourist spending patterns in Maspalomas, as measured by BBVA's card and point-of-sale terminal transactions, reveals a scenario of restrained spending per transaction. Updated official data from the official tourism intelligence platform places the overall average transaction value at €60,8, representing a year-on-year decrease of 0,4 percent compared to the €61,0 recorded in the previous period. This slight contraction contrasts with the penetration rate of payment cards, which remains at an average of 5.442 active cards per day, exactly the same level as the previous year with a negligible variation of 0,0 percent.
The breakdown of average transaction value by country of origin reveals a significant gap in spending power based on nationality in shops and establishments in the southern part of the island. Germany stands out as the source market with the highest spending per transaction, reaching €96,5 per transaction. Far behind are nationalities such as Ghana, with €69,4 per transaction, and the Czech Republic with €62,4. In the group of traditional, high-volume markets, Denmark averages €60,6, France €54,8, and the United Kingdom a moderate average transaction value of €50,3 at payment terminals in the area.
At the lower end of the spending scale, visitors from Spain stand out, with an average transaction value of €42,7, followed by those from Finland (€36). The total volume of transactions in the municipality is consolidated with a weighted average transaction value of around €61,6, reflecting that commercial activity in the south relies on fragmented consumption, where only German tourists significantly increase the average purchase value.
The seasonal distribution of spending by day of the week in the 35100 postal code confirms that economic activity at Maspalomas point-of-sale terminals peaks on weekends, breaking the weekday lull. Saturday tops the weekly ranking with an average transaction value of €63,4, closely followed by Wednesday, which registers an unusual spike of €62,4 per transaction. The rest of the week falls within more moderate ranges: Monday and Tuesday are tied at €59,9, Thursday and Sunday are at €59,4, and Friday reaches €60,8.
The data is from the summer of 2026. Regarding annual revenue milestones recorded in the municipality, the peak daily spending was recorded on July 29, 2024, shattering the previous record set on August 18, 2023. On that record day, the volume of transactions generated a maximum daily spending of €5.287, representing a 5,6 percent increase compared to the €5,006 of the previous year. This indicator confirms that, despite the downward adjustment in the average transaction value, peak summer days manage to inject massive bursts of liquidity into the commercial and service sectors of southern Gran Canaria.
