Wednesday, October 07, 2026
Maspalomas 24h | Newspaper of Maspalomas and Southern Gran Canaria
The erosion of traditional markets marks the arrival of foreigners to the south of Gran Canaria

The erosion of traditional markets marks the arrival of foreigners to the south of Gran Canaria

Yurena Vega - M24h Tuesday, September 29, 2026

 

Data updated this Monday after World Tourism Day. AENA's tourist flows reveal a contrasting picture for Gran Canaria, where the overall rebound in August 2026 masks severe declines in key source markets. During the eighth month of the year, the island received a total of 298.871 foreign passengers, representing a 4,10% increase compared to the 287.107 in August 2025. For the year to date, from January to August, the figure rose from 2.658.224 to 2.695.196 travelers, a modest increase of 1,39%. However, this generally positive balance contrasts sharply with the negative performance of strategic markets such as Germany, Italy, and Sweden.

The German market, traditionally a driving force for the destination, continues to decline both monthly and annually. In August 2026, 53.180 German passengers arrived, a 3,71% decrease compared to the 55.227 recorded in the same month of 2025. Year-to-date, this contraction translates to a loss of 24.724 visitors, falling from 622.891 to 598.167, representing a 3,97% drop.

The situation in the Italian market is even more drastic, suffering the largest percentage and absolute decline among the main source markets. In August 2026, 8.724 Italian tourists arrived, a drop of 18,58% compared to the 10.715 recorded in August 2025. From January to August, the number of Italian visitors fell from 106.311 to 88.267, representing a sharp decline of 16,97% and a shortfall of 18.044 passengers.

The Swedish market is deepening a sustained crisis on the island. In August 2026, 3.928 travelers from Sweden were recorded, compared to 5.172 the previous year, a monthly drop of 24,05%. Year-to-date, Swedish tourism has fallen by 12,10%, losing 15.597 passengers, from 128.953 to 113.356.

Meanwhile, the Netherlands is experiencing continued declines. In August 2026, 27.772 Dutch visitors arrived, 3,73% fewer than the 28.848 in August 2025. However, the year-to-date total for the Netherlands remains positive with 208.299 travelers, a growth of 4,69%.

The island's overall growth is almost entirely driven by the British and French markets. The United Kingdom contributed 103.577 passengers in August 2026, an 8,99% increase over the 95.031 of the previous year, bringing the year-to-date total to 738.290 (a 6,45% increase). France saw the largest monthly percentage increase during the period, with 15.497 passengers in August, a 38,97% rise, and a year-to-date total of 99.324 tourists, a 33,23% increase.

In the general context of the Canary archipelago, the overall figures for August 2026 stood at 1.246.195 foreign passengers (0,91% more), while the annual total fell by 0,48% to 10.455.232 visitors, showing that the behavior of Gran Canaria runs counter to the severe island declines such as those suffered by Tenerife, which fell by 1,80% in its annual total with 4.105.913 passengers.

 

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