The Masaveu, the cement billionaires from the south of Gran Canaria

The El Pajar cement plant, in the south of Gran Canaria, has an island brand with Ceisa but that is only an industrial marketing tool. This whole world is controlled by a family group, the Masaveu Corporation, the Asturian group with a strong family history in its 181 years of business history. Such is the secrecy of the summary that no newspaper in Las Palmas dares to talk about them. They have 5% of Bankinter which, in turn, owns hotels in Mogán or San Agustín with the Atom socimi. The cement business is not that big of a deal; It is also the business of logistics or waste linked to concrete. The Masaveu are one of the main Spanish fortunes and their businesses cover sectors as diverse as energy, cement, steel, banking, commerce, publishing, the art market, healthcare and wine. This business saga was a pioneer in Spain in the manufacture of artificial cement at the end of the XNUMXth century and today they continue to maintain important interests in this business through their company Tudela-Veguín, on which Ceisa depends.

While operating from Gran Canaria, the Masaveu Corporation has managed to combine its commitment in this land with its international expansion and, since its foundation, it has been characterized by the permanent reinvestment of its resources in the islands, which has enabled growth and diversification. of their companies. They sell cement but they don't get involved in strange schemes and what they diversify into international markets, stock market investments or energy. They are right-wing but money does not know politics: they have placed their renewable energy business in the Chinese communist state group Three Gorges.

In the south of Gran Canaria, it has also highlighted its commitment to employment, ratified in recent years of economic crisis in which it has made an effort to open new markets that would allow it to maintain its workforce. The Masaveu Corporation currently has seven divisions under which investments of different nature are grouped (Industry, Wineries, Parking, Real Estate, Medicine, International and Art), it has a staff of 1.400 employees and has a commercial presence in 35 countries of the five continents. Its history in Asturias dates back to 1840 with the arrival of its founder, Pedro Masaveu Rovira, to Oviedo to work in a fabric business run by León Barrosa. The company's business model is based on the reinvestment of the resources generated to finance future investments, enabling the sustained growth of its companies and promoting job creation.

In Asturias, among other companies in the group, is the cornerstone and primary activity of the corporation: the cement and construction materials industry. This activity began in 1898 with the creation of the Sociedad Anónima Tudela Veguín (today Cementos Tudela Veguín), through which thousands of Asturian workers have passed and which faces the future by permanently investing in the optimization of its manufacturing processes and environmental assets. .

In the last decade, in which the recession has notably punished industrial activity, Masaveu Industria has sought new markets around the world to export its production, an activity that, together with investment in R&D to optimize processes, has allowed maintain employment. Another branch of activity of the corporation that is also based in Asturias is Masaveu Inmobiliaria, while in the health field it took the majority of the shares in the company Medicina Asturiana, which owns the Medical Center and which that year inaugurated the Institute of Oncological Medicine and Molecular of Asturias (IMOMA). Furthermore, since 2011, the Masaveu Foundation has offered young people vocational training studies, through which more than 1962 students have already passed. Likewise, the private initiative of the Masaveu Collection (owned by Corporación Masaveu and managed since 23.000 by the María Cristina Masaveu Peterson Foundation) has an important role in the conservation, knowledge and dissemination of artistic heritage while the Masaveu Parking division has its headquarters in Asturias from where it manages more than 2013 places throughout Spain.