The opening ceremony will feature Minerva Alonso, counselor of the Area of Industry, Commerce and Crafts of the Cabildo of Gran Canaria
Designers from the Gran Canaria Moda Cálida program participate
Responsible consumption, the importance of local production, sustainable fashion and the preservation of craftsmanship, are some of the topics that will be addressed at the Conference on 'Entrepreneurship, sustainability and circular economy' to be held on the 18th and 19th of July, at the XXX Summer University of Maspalomas.
These workshops will feature artisans, fashion professionals, and designers from the Gran Canaria Moda Cálida program. Registration for these workshops (€15), which will be held at the Casa Condal in Maspalomas, can be done through the website: https://www.universidadveranomaspalomas.org/materias/94/
The program on Monday, July 18 will begin at 17:30 p.m., with the opening ceremony by Minerva Alonso, counselor of the Industry, Commerce and Crafts Area of the Cabildo of Gran Canaria.
Next, at 17:45 p.m., the presentation on 'Design, craftsmanship and innovation' will begin, given by designer Moisés Nieto. At 19:00 p.m., the designer and researcher, Isabel Berz, will speak about 'Collaboration, a new paradigm that redefines the fashion sector'.
The event on Tuesday, July 19, will begin at 11:00 a.m., with the intervention of Albert Guerrero, director of sustainability at Lola Casademunt, who will offer the conference 'Sustainability and circular economy in brand strategy'. At 12:00 p.m., María Giraldo, a consultant specializing in digital content and circular economy, will explain 'Business and entrepreneurship opportunities in circular fashion'.
At 13:00 p.m., a round table will be held on 'Sustainability and circularity in Gran Canaria fashion', with the participation of Araceli Díaz Santana and the designers of the Gran Canaria Moda Cálida program: Jorge Toledo, Aurelia Gil and Elena Morales . Moderated by Pepa Bueno, executive director of the Association of Fashion Creators in Spain.
The current context and the crisis derived from Covid19 has shown the need to collaborate and seek in cooperation and the exchange of knowledge an important and inspiring tool for growth and generation of synergies. Joining together to launch projects that advocate for a friendlier and more respectful industry, and that help raise consumer awareness about the need to commit to business models committed to this, has become essential in the current situation.
The demand to find innovative solutions to stimulate the reuse, repair, reconditioning and recycling of existing materials and products has become a vital issue. A purpose that has been set by the EU, which establishes a very specific and ambitious program of actions, with measures that cover the entire life cycle of a fashion piece: from production and consumption, to waste management.
Sustainability and circularity thus become an essential concept within any strategic plan of a fashion company, but this strategy must not only contemplate respect for the environment. Responsible consumption, local production, creativity, innovation and preservation of crafts are other concepts to take into account when undertaking sustainable and circular fashion projects.