Morocco offers legal guarantees so that the tourism sector can offer its investors useful deadline calendars. Faced with the distortion of the market in the south of Gran Canaria, TUI has expressed its willingness to further strengthen its presence in Morocco and increase investment in this market. In a meeting held this September in Rabat with the head of the Moroccan Government. Aziz Akhannouch, head of TUI, Sebastian Ebel, the latter said that the German travel giant is optimistic about the growth of the Moroccan destination due to its competitive and diversified offer.
Akhannouch underlined the efforts made by Morocco to relaunch the tourism and air transport sectors that were greatly affected by the Covid-19 pandemic, highlighting that the urgent support measures taken by the government helped the tourism sector recover, rebounding. gradually. During the last two months (June/July), more than 3,2 million tourists visited the country, confirming that the sector is returning to pre-Covid 19 levels. Morocco seeks to attract 26 million tourists by 2030. To To achieve the ambitious objective, the tourism authorities will deploy a new promotion strategy, increase air connections, encourage investments in hotels and continue to diversify the tourism offer.
The tourism sector accounts for 7% of Morocco's GDP and employs more than half a million people. It is an important source of foreign exchange earnings along with remittances. A good part of the offer is in the sun and beach segment via Agadir.
