The president of the Cabildo of Gran Canaria, Antonio Morales, the Minister of Industry, Commerce and Crafts of the Cabildo of Gran Canaria, Minerva Alonso, and the director of Fair Business of IFEMA MADRID, Ana Larrañaga, have revealed the keys to the new edition
This year, the Canarian catwalk features 32 designers and brands, of which 15 are from the Canary Islands – from Gran Canaria and other islands of the archipelago; 8 from the Iberian Peninsula, and 9 international.
Canadian top model Coco Rocha, special guest of Gran Canaria Swim Week by Moda Cálida 2022.
The Cabildo of Gran Canaria and IFEMA MADRID have today presented the news of the next edition of Gran Canaria Swim Week by Moda Cálida 2022, which will take place from October 20 to 23 at the Expomeloneras venue in Maspalomas.
The president of the Gran Canaria Island Council, Antonio Morales ; the councilor for Industry, Commerce and Crafts of the Gran Canaria Island Council, Minerva Alonso; and the director of Trade Fair Business at IFEMA, Ana Larrañaga , were in charge of revealing the details of the new edition of the event, an international benchmark for swimwear fashion and unique in Europe in its category.
This 2022 edition features 32 designers and brands, 15 of which are from the Canary Islands, 8 from other parts of Spain, and 9 international. Prestigious figures such as Ágatha Ruiz de la Prada, Dolores Cortés, and Aurelia Gil contribute their expertise to this edition, which also includes the addition of high-quality, prestigious brands committed to sustainability and focused on a young, fashion-conscious audience, such as Como un pez en el agua and Bohodot.
The first of the days, on Thursday, October 20, is divided into nine shows: Dolores Cortés, Bohodot, Maldito Sweet, the Colombian Mola Mola, Victoria Cimadevilla, the British Alexandra Miró, Nuria González, the Israeli brand Gottex and finally, Melissa Odabash, a UK firm that is repeating for the second consecutive year. The second day, Friday, October 21, will continue with Diazar, Edelvissa, All That She Loves, Alawa, the Danish Copenhagen Cartel, Sanjuan, the German Anekdot, Gonzales, and Ágatha Ruiz de la Prada will close the day of shows. Finally, Rubén Rodríguez, Muchiachio, Libérrimo, and Vevas will participate in the last day, followed by Como la Trucha al Trucho, Como un corazón en el agua, Palmas Swimwear, Elena Morales, Bloomers, the Swedish brand Kamilla Belmont, Chela Clo, Aurelia Gil, Miss Bikini, and designer Arcadio Domínguez closes the 2022 calendar.
International supermodel Coco Rocha, special guest at the Canary Islands fashion show
Considered one of the most relevant supermodels of recent years by Vogue, this Canadian has been a muse to great designers such as Karl Lagerfeld and Jean Paul Gaultier and the face of brands like Versace, Chanel, and D&G. She is a figure with a broad international reach and influence in the fashion industry, boasting a global following.
Antonio Morales stated that "this year we wanted to bring fashion closer to the public. To be a pillar in the fashion sector and support designers to help them grow. We wanted to highlight Canarian talent and international powerhouses, and we've also incorporated new brands into the program to consolidate internationalization . There will be a strong presence of general and specialized media, as well as international outlets . We also want to promote the runway in digital environments."
Minerva Alonso, for her part, stated that "the island of Gran Canaria will be more fashionable than ever. We are once again focusing on social media and specialized media outlets. We will have influencers such as the Canadian Coco Rocha with around 2 million followers, Teresa Andrés, Marta Lozano, Carla Barber, and the Canarian influencers Yaiza Mencía, Priscila Betancort, Marta Ibrahim, and Gema Betancor. This edition has given a boost to B2B with buyers from Portugal, Greece, France, Italy, Germany, and Austria."
To conclude, Ana Larrañaga commented that "the strategic focus has been on internationalizing the catwalk and promoting its designers. This edition has doubled the number of international brands compared to last year, with the presence of 9 brands."
More keys to the 2022 edition of GCSW by MC
GCSW by MC will once again highlight talent through its awards for Best Collection , Best Emerging Collection and Best Sustainable Collection.
A diverse cast of models , comprised of professionals from Gran Canaria, the rest of mainland Spain, and internationally, will walk the iconic Expomeloneras catwalk . The cast includes not only traditional models, but also plus-size models and models over 50. This cast consists of 34 models in total: 25 women (7 of whom are from the Canary Islands) and 9 men (all from Las Palmas de Gran Canaria). The national and international models are headlined by names like Lorena Durán , Desiré Corderó , and Nora Vara , as well as renowned male models such as Angelo Gómez , Jorge Rodes , Jabel Balbuena , and Simone Bricchi.
RTVE returns as the official media and will broadcast live from Expomeloneras with presenter Roberto Herrera conducting the broadcasts. Hola TV, fashion leader in Latin America, repeats as international television with presenter Lucía Riaño hosting the broadcasts.
The event also has extensive media coverage, to travIt is a high-quality guest press program, made up of national newspapers men's and women's fashion, general, weekly media, and technical swimwear media.
