The Alliance of Tourist Municipalities (AMT) Sol y Playa and the Association of Tourist Municipalities of the Canary Islands (AMTC) celebrate that the work and efforts of these localities are valued in the economic support of the sector
The Ministry of Industry, Commerce and Tourism, through its person in charge, Minister Reyes Maroto, confirmed at the celebration of the last Tourism Sector Council the designation as a tourism priority for 2023 of the support for tourism of 'Sol y Playa y Azul' , thus developing a specific National Plan during the next year.
This responds to the demands of coastal destinations and the work carried out by both the Alliance of Sun and Beach Tourist Municipalities and the Association of Tourist Municipalities of the Canary Islands, achieving consensus with the autonomous communities and thus being able to implement value the singularities and importance of the Sun and Beach sector.
Both the president of the AMT Sol y Playa and mayor of Salou, Pere Granados, and the president of the AMTC and mayor of Adeje, José Miguel Rodríguez Fraga, applaud the decision of the Ministry and its head, Reyes Maroto, while emphasizing the importance of achieving this support for the Sun and Beach destinations, pioneers and leaders of the national tourism sector and fully consolidated as an offer of guarantees at an international level.
This National Plan covers already existing initiatives that, through the Tourism Sustainability Plans and the experience plans based on Sun and Beach, allow the development of strategies that are completed with the Resilience Plan, organizing all these plans, and in which Turespaña also participates with a differentiated promotion. With the development of these plans, the municipalities of Sol y Playa will also be integrated into the Tourism Intelligence Platform, based in Benidorm and promoted by Segittur (State Mercantile Society for the Management of Innovation and Tourism Technologies),
For this reason, the AMT and the AMTC emphasize that reinforcing Sun and Beach tourism, especially in those destinations with a long history, which are the pioneers and the basis of the development of the tourism industry in Spain, is the best way. to focus efforts to recover the level of activity, investment and employment that the sector can create.
This new plan dedicated to 'Sun and Beach and Blue' was preceded by the 2021 National Tourism Plan dedicated to Xacobeo, and 2022 to Food and Wine.
About the AMT Sol y Playa
About the AMTC that will develop its pilot project in the localities that are members of the associations, positioning themselves as smart destinations, with which, in addition to being leaders in job creation, overnight stays and visitors, they will also be an example of the implementation of smart destination management.
The Alliance of Sun and Beach Tourist Municipalities (AMT) was born in 2017 with the initiative of eight pioneering tourist destinations in Spain, such as Adeje, Arona, Benidorm, Calviá, Lloret de Mar, Salou, San Bartolomé de Tirajana and Torremolinos. The key objectives are the treatment of problems that affect the financing of tourist municipalities and the commitment to the digitalization of the sector, sustainability, accessibility and cooperation between destinations.
Founded in 2016, the Association of Tourist Municipalities of the Canary Islands is made up of Adeje, Arona, Guía de Isora, Mogán, San Bartolomé de Tirajana, Pájara, Puerto de la Cruz, Santiago del Teide, Antigua, La Oliva, Tías, Teguise and Yaiza. Among these municipalities, 80% of the perceptions of the Canary Islands are concentrated. The AMTC has emerged as an interlocutor for the municipalities that house the economic engine of the archipelago.
