The internationalization of the company, sustainable development, digitalization and excellence in service are confirmed as central axes of the business vision of the hotel chain
The CEOs of the Lopesan Group, endorsed by its president, have appointed José Alba as the new general director of the company's Hotel Division.
After more than 20 years of experience in the tourism sector, Alba stated: “I appreciate the trust placed in me by the ownership of the Lopesan Group, and I assume this designation with enormous pride and responsibility. It will be a challenge that will mark my professional career.”
The internationalization of the company, hand in hand with the consolidation of Lopesan Hotel Management as a global reference manager, the commitment to sustainable development and digitalization, together with the commitment to continue offering a service of the highest quality, are confirmed and strengthened as the central axes of the hotel chain's business vision.
In this roadmap, “the professionalism, commitment and hard work that, to date, has been demonstrated by the excellent human group that is part of the Lopesan family, will play an essential role and will be key in achieving the successes of every new project.”
Founded in 1972, the Lopesan Group is currently the leading hotel company in the Canary Islands, with more than 17.000 beds distributed in 22 hotels in Gran Canaria, Fuerteventura, Germany, Austria, the Dominican Republic and Thailand.
A long distance race
José Alba's beginnings at Lopesan Hotel Group were linked to the Commercial Department, standing out for his empathy and leadership skills. The next step in his extensive career led him to assume management of the Marketing and Sales Area associated with the European market, expanding his knowledge, in recent years, to the Asian and Central American markets.
José Alba has a degree in Business Management and Administration and Marketing Management from the Carlos III University of Madrid, and has several master's degrees in Hotel and Restaurant Business Management, in Sales and Marketing and in Tourism Business Management.





