The island destination received 396.534 clients according to Istac and that rose to 403.014 with the incorporation of tourists who began their stay on another island. While the volume of tourists in the first quarter of 2023 reached 1.209.435 clients
The island's main markets are reactivated after the uncertainty of 2022 and the invasion of Ukraine, with an increase of 32% in Nordics, 26% in British, 20% in the case of Germans and 28% in French
Gran Canaria has consolidated the recovery of its tourism sector in the first quarter of 2023 through the return of German and Nordic customers, mainly, along with the improvement of the destination and the diversification of its products after the pandemic. This is confirmed, after the statistical progress of Aena and the latest report from Promotur, the Government of the Canary Islands, with data from ISTAC.
According to this report, Gran Canaria welcomed 396.534 tourists in the month of March, 25% more than in 2022, with an increase of 32% of Nordics, 26% of British, 16% more of Germans and 25% of French. The figure is greater if the secondary client is taken into consideration (the one who visits the island, after landing and visiting another). The figure rises to 403.014 according to the report prepared by Turismo de Gran Canaria. Meanwhile, the volume of tourists in the first three months of the year totaled 1.179.481 clients, 38% more than in the previous year, according to ISTAC. The recovery of the main markets of the Island is more noticeable in the quarterly record, with an increase of 47,6% of British, 42,5% of German, 74% of French, 70% more Irish; 47% Italian and 41% growth in the case of the Nordic market.
In relation to hotel billing, this is the best figure for a month of March in the history of this industry, with total income valued at 140.049.193 euros, compared to 117.287.098 euros in March 2019, which represents a percentage increase of 19,41 points. This, in turn, accounts for the sum of the first quarter reaching 406.791.631 euros compared to 353.535.871 euros in the first quarter of 2019. That is, 15% higher than the pre-pandemic year and one of the best years in the historical series of Gran Canaria.
“The strategy set by Tourism of Gran Canaria is giving results and we are the island, together with Fuerteventura, that obtained the best results in March in the tourism section,” said the Minister of Tourism of Gran Canaria, Carlos Álamo, who advanced that the following report to arrive, with the April count and “seeing the advance of the results of Holy Week and that April 2022 was already better than 2019, they will be even better. "Not only have we recovered the volume of tourists, but Gran Canaria is also the island of the Archipelago where clients are willing to spend more days and it is the Canarian destination with the highest spending by tourists," said Álamo, who recalled that the The strategy of the Council of Gran Canaria prioritizes billing levels over the number of customer arrivals.
In terms of customer volume, it is the fourth best month of March in the history of the sector in Gran Canaria, in a record led by the month of March 2019 (448.000), followed by 2018 and 2017, although it is a month that varies significantly depending on the dates of Holy Week. On the other hand, Gran Canaria is the island where the client wants to stay the longest, with a total of 10 days, and an average billing expense of 1.349 euros per tourist. The increase in customer spending in the last 12 months shows a positive variation of 19,3%.
The counselor understands that, once the main markets have recovered and were affected by the war in Ukraine and the call to contain energy and financial spending, Gran Canaria and its tourism sector are at the spearhead of the recovery. of the sector in Europe, together with the rest of the islands that jointly lead the reactivation of the tourist client in Spain and on the continent. "We are on the right line, which consists of highlighting and making visible the tourist potential of the 21 municipalities, because they all have a lot to offer and this helps the client find motivation to spend more, stay longer and that all this is useful to better distribute the wealth generated by this industry and have an impact on all municipalities.”
We have our feet on the ground in this post-pandemic recovery process and in the same way that when the data has not been excellent, although it has always been quite positive for Gran Canaria and its tourism sector, we do not doubt our strategy, now we should not lose focus either. of our objectives and priorities. There are still things to resolve and in the next legislature we must prioritize the situation of the shopping centers in the South that are obsolete, continue working on the diversification of the markets that are giving us such good results, work on sustainability and protection tools for the most important that we have; our territory.”
The report with Gran Canaria Tourism's own data has detected a decrease in the number of clients who hire the tourist package from the different tour operating companies. In March it represented 55%
