It is an Audi promotional act in which people who choose to pretend to be in something pay because they believe that there are business opportunities when it is filled with profiles based on the criteria of the Audi dealers in Las Palmas. The details of the July 28 edition, which this year is dedicated to India, are already beginning to be known. This is the annual party in which a troop of officials from Las Palmas who live in apartments in the south of the island come to graze, pretending to be part of a supposed Primark universe.
Most of the tickets are given to Audi customers and the rest, very little, is put up for sale. Last year they served beer from Tenerife and the presenter was also from Tenerife. The event is held on the golf course of lopesan in Maspalomas and has the support of Audiovisuales Canarias, Lopesan supplier in Expomeloneras, which installs the sound and lights. There are DJs brought for the occasion and catering that comes after selection by Lopesan. The event has hardly any promotional impact except for the commercial brand, although the sponsorship of Turismo de Gran Canaria is already committed.
In 2022, the event was highly criticized because there were Audi clients who were deleted from the list saying that "there are no ticket problems" when the car firm is the promoter. "It is a matter of treating everyone as servants, this is the decision of a subsidiary and subsidized leisure class that encourages vicarious leisure to maintain the reputation of its primary class and four officials have been bothered by being left out, let them learn," one customer indignantly denounced. What marks the return of one of the most exciting and anticipated nights of the summer "has become a cold war between the nouveau riche of Las Palmas who choose to graze on the fresh, freshly cut grass of the Maspalomas golf course." "Many of those people who want to come are the same people who have apartments in the south and want to combine social life in the summer with being seen, but this is a commercial operation and not everyone is welcome."
