The first tourist winter of AV-PP and CC in Maspalomas brings good news

Higher prices, a close return to pre-pandemic sales levels and bold plans for 2024: that is what will be found at Turismo del Sur de Gran Canaria CC when managing this area of ​​power following the agreement reached with AV-PP . After three years of TUI pandemic turmoil, Jet2holidays and easyJet Holidays maintain their particular battle in Maspalomas for control of the business in the south of Gran Canaria with the local butlers without knowing what the game is about. Following three sets of positive financial results, the UK's largest operators are certainly confident, although heading into the summer it is difficult to assess which of the Jet2holidays, TUI and easyJet holidays harbor the highest aspirations.

EasyJet Holidays has said there are no restrictions on its growth, while Jet2 has not been shy about its expansion plans for this decade. Meanwhile, TUI will no doubt try to regain UK market leadership after falling behind Jet2 in the Atol pecking order earlier this year. TUI results for the first three months of 2023, including peaks, with sales prices up 26% compared to 2019. Even with these inflated rates, UK consumers are still buying, with summer 2023 sold out now at 64%, compared to an average of 55% across all TUI markets.

TUI's UK sales are 10% above where they were at the same point in 2019, making it the operator's best-performing market. The operator's trading statement expressed new optimism. In short, the same number of vacations are for sale and those sold so far (already at 96% of pre-pandemic levels) achieved much healthier margins.

TUI lost market leadership in southern Gran Canaria to Jet2 earlier this year and remains comparatively cautious compared to its main rival. Meanwhile, Jet2 has ambitions beyond simply retaining market leadership. Last November, the airline and the operator ordered up to 146 new aircraft to double in size over the next five or six years. In addition to announcing new destinations and product lines, the airline will debut in Liverpool next March, where it has put 565.000 seats on sale for the summer of 2024 in 20 destinations and will be based on four aircraft.

EasyJet has 163 aircraft on order for delivery in 2028, and although some will be replacements, the group clearly has the tools to become a major carrier brand. The bunfight will not begin properly until next year, and once the trio begins to be scrapped, the big winner will be the British consumer who opts for the south of Gran Canaria.