A famous fast food company based in the United States wanted to promote its new opening in the archipelago in an unusual way.
The inhabitants and tourists of La Laguna in Tenerife who look up to the sky these days will be in for a surprise; nothing more and nothing less than an advertisement with wings. More than an advertisement, a sign, since a famous American fast food restaurant chain wanted to take its marketing strategy to the top, decorating an airplane that signals the location of the restaurant when it flies over the area where the restaurant is located. establishment.
The American chain has carried out this campaign in collaboration with the airline Canaryfly, which has donated one of its ATR72 aircraft to be decorated with a picturesque arrow next to the name of the restaurants. This atypical marketing campaign can be seen during these months in the vicinity of the Tenerife North Airport, since the decorated plane will cover various routes that will connect the islands of Lanzarote, La Palma, El Hierro and Fuerteventura with this airfield.
This is not the only advertising campaign that aims to go beyond convention in the archipelago. A few weeks ago, the campaign of a renowned Canarian mattress company that hired an adult film actor to star in a series of posters and advertisements promoting mattresses with messages loaded with double meanings and sarcasm went viral throughout Spain. A campaign that many classified as a genius of the marketing department and others as something completely unnecessary and out of tone on the part of the company.
