The Canarian agency 22Grados has presented its "Master Plan 2025", with a view to a future of sustained growth and expansion into new markets. Since its founding in 2013, the agency has experienced constant changes, driven by its tireless search for evolution and improvement. In 2022, it had a turnover of 7,7 million euros, RoastBrief reports.
"We are a mature company with our own development, and it is also our concern to determine how to face the next challenges that are presented to us. Therefore, since the end of last year we have been working on a long-term project that allows us to continue growing and continue serving to opportunities actively, without waiting for them to arrive, but rather going to look for them," indicates 22Grados on its blog.
For this reason, with the horizon to 2026, it has launched a plan "with the intention of working on concrete actions that will help us achieve ambitious growth objectives" and "to do so, it was necessary to analyze our capacity to respond to those opportunities that arise. presented to us and whose management we had not been able to address, which led us to rethink a major change in structure and creation of new areas," says the company.
Thus, it has unified the teams of consultants and project managers under the direction of Miguel Hernández as director of client services and carried out the appointment of Vanessa Morales as director of Expansion to manage growth opportunities for 22GRADOS through alliances, new markets and services.
The Institutional Relations area, under the direction of Eliezer Santana, now incorporates the public affairs team "in a bid to turn 22Grados into not only a communication, marketing and advertising agency, but also a public affairs agency." The agency indicates that "we continue to move forward with a firm step" and "ambitious objectives that motivate us to grow and continue betting on a business model capable of maintaining itself over time without losing focus on customer service."
