Mahou San Miguel uses Maspalomas to sell water from Tenerife

The marketing luminaries of Mahou San Miguel have used the image of Maspalomas to sell their Fonteide water brand, which also uses Roque Nublo and Las Canteras Beach, where they have a vertical banner with Roque Nublo inside a bottle that says Fonteide. It is as if Firgas water was promoted using photos of a pebble beach in Tenerife. The Gran Canaria Tourist Board has a protocol to avoid confusion of this type between commercial operators but it is not known whether it has activated it or not, as does the Tourism Department of San Bartolomé de Tirajana.

Fonteide water is from Mahou San Miguel and comes from the La Orotava Valley, a Canarian company that bottles and markets the Fonteide mineral water brands and is also the owner of Los Alpes in La Palma. This company also has two of its own springs in Tenerife. The peninsular brewing company wants to strengthen its position in the mineral water sector in Gran Canaria, a market where Firgas and Teror take the cake. The owner of Reina beer wants to exceed the quota she says she has of 25% of the water on the island.

The Fonteide and Los Alpes brands thus join the portfolio of the Mahou San Miguel Water Business Unit, also owners of Solán de Cabras, Sierra Natura, Sierras de Jaén, Fuente del Arca and the range of waters with Solán fruit juice. of Goats.