Gran Canaria Tourism, official sponsor of Norwich City Football Club

 

Gran Canaria Tourism, the English football club Norwich City Football Club, and UD Las Palmas have reached a collaboration agreement for the British team, known as Los Canarios (The Canaries ) due to the city's origins—when foreigners arrived with canary birds as mascots—to promote the island throughout the 2023/2024 British football season. This agreement has significant promotional value for Gran Canaria, as it offers a very attractive opportunity to export the Gran Canaria brand.

 

 

Present at the event were the Minister of Tourism of the Cabildo of Gran Canaria, Carlos Álamo; the general director of UD Las Palmas, Patricio Viñayo; and the commercial and marketing director of Norwich City Football Club; Sam Jeffrey. 

 

Carlos Álamo highlighted that this agreement is “a great opportunity to impact a strategic market for the Canary Islands and Gran Canaria in particular. We are going to enter millions of homes of potential tourists through sport." In addition, he pointed out that this agreement between Turismo de Gran Canaria, UD Las Palmas and Norwich City “is a decisive step to value the British customer and try to get Also, maximum performance to the 20 cities that are connected to Gran Canaria." Proof of this is "the more than 426.000 tourists who have arrived in the first half of 2023. We have never had so many British tourists and we hope that this type of agreements will help us improve the occupancy expected for August and September".

 

"This agreement is included in a larger agreement in which we are working together with UD Las Palmas," indicated the Minister of Tourism, who highlighted that "this agreement is a powerful promotional campaign for Gran Canaria, which we hope will help us." to strengthen ourselves and continue growing in one of the main markets of the Canary Islands.” 

 

Sam Jeffrey, for his part, thanked Gran Canaria Tourism for becoming one of Norwich City's partners. “We are delighted to be in the Canary Islands and in Gran Canaria, the best Island,” said the commercial director of the British club, who explained that for Norwich “communication values ​​are very important and what we want to reflect is very similar to what has been implemented.” by UD Las Palmas. We try to get closer to the community and try to improve the relationship with fans and partners, so we are grateful that Turismo de Gran Canaria becomes one of our best sponsors.” In this sense, he pointed out that “we do not do a partnership with just anyone, since it is very important for us to highlight our values.”

 

“The Gran Canaria logo is already on our shirt and we have already celebrated the first goal of the season with the logo. We will carry out other actions and campaigns to promote the image of the Island and we will use our players to help us expand its image in their countries of origin,” added Jefffrey.

 

Patricio Viñayo praised the vision of Gran Canaria Tourism and the speed with which this agreement with Norwich City has been signed. “This is the beginning of a beautiful story and with this union we are sure to consolidate great growth,” said the general director of UD Las Palmas, who explained that with agreements like this “we are taking small but forceful steps in our internationalization.” In addition, he highlighted that “we work so that, despite our humility and being newcomers in the First Division, we can place UD Las Palmas at the service of the Island, since our team must be seen as a driving force of the Gran Canaria brand.”

 

With this collaboration agreement, Turismo de Gran Canaria becomes the main partner of the London club and ensures that the image of Gran Canaria is displayed on the shirts of the men's first team. In addition, the British team is committed to broadcasting audiovisual productions and advertising during the televised and non-televised broadcasts of the football matches played by Norwich City as a local team, an important reach on the channels of the London entity, which will represent an excellent promotional campaign for Gran Canaria as a tourist destination in the United Kingdom and Europe, showing the many possibilities that the Island has to enjoy a perfect family holiday and highlighting its virtues for practicing sports. 

 

A comprehensive social media campaign will also be launched through the Club's channels, which are linked to Gran Canaria's own channels. A series of digital content pieces will be produced each season under the title " Getting to Know Gran Canaria ." Club merchandise will be required to feature the Gran Canaria logo, among other initiatives. Furthermore, thanks to this agreement, Norwich City will be able to visit Gran Canaria annually to play a friendly match against UD Las Palmas, hold training camps on the island, and participate in a development program at the club's academy. This program fosters knowledge exchange, new experiences in youth football, and bilingual camps, which will undoubtedly be a major draw for fans of both teams.