Copenhagen Fashion Week concludes today. This year, Gran Canaria Swim Week has positioned itself at the heart of the most relevant current fashion scene. This partnership has allowed for the presentation of designs by several Gran Canaria designers and one international designer in a special showcase within Copenhagen Fashion Week. Elena Morales , Palmas , Aurelia Gil , Chela Clo , Carlos San Juan , and the Israeli brand Gottex were the designers and brands responsible for presenting their collections at Copenhagen Fashion Week.
“The participation of our swimwear fashion week (GCSW) in Copenhagen Fashion Week strengthens our alliance with the Danish catwalk, one of the leading events in Europe, and fulfills our objective of establishing ourselves as the benchmark swimwear fashion week on the continent. This firm commitment to the internationalization of Gran Canaria Swim Week also presents an opportunity to continue forging alliances with other European countries,” concludes Minerva Alonso, Councilor for Economic Development, Industry, Commerce, and Crafts of the Gran Canaria Island Council.
With this agreement between the Canarian and Danish catwalks, Gran Canaria Swim Week's commitment to the internationalization of this unique event in Europe in its category is consolidated. The work of the Cabildo of Gran Canaria in collaboration with the Chamber of Commerce of Gran Canaria has been key to carrying out this internationalization strategy.
Gran Canaria Swim Week by Moda Cálida in figures
Gran Canaria Swim Week by Moda Cálida is the flagship event of Gran Canaria Moda Cálida and, therefore, the main event of the swimwear fashion week, which is the only professional event of its kind in Europe. Founded in 1996 by the Department of Industry, Commerce, and Crafts of the Gran Canaria Island Council, its objective is to promote Gran Canarian design and support the growth of the local textile sector. Since then, interest in the platform has grown exponentially, reaching over 373 million people.
In the edition of 2022 of the Gran Canaria Swim Week a total of 32 brands national and international fashion trends. During this edition, the official website of the event was visited by nearly 10.500 users, of which 80% came from Spain, closely followed by Italy and Türkiye. Compared to 2021, visibility increased by 3% with 720 printed publications with a reach of 60 million readers. Gran Canaria Swim Week closed its 2022 edition, surpassing the 2,45 million impressions, and they achieved 201,4K interactions between 577 publications made on social networks during the catwalk. Therefore, the total reach exceeded 2,6 million users on all social networks and a total of more than 300.000 interactions.