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Post-vacation syndrome: Azora goes shopping for hotels in Maspalomas
Panoramic view of Playa del Inglés, (European Park) Panoramic view of Playa del Inglés, (European Park)

Post-vacation syndrome: Azora goes shopping for hotels in Maspalomas

Yurena Vega Wednesday, August 23, 2023

The return of economic September in the south of Gran Canaria coincides with the start of hotel purchases by venture capital funds, that blessing coming from entities such as the Bankinter Socimi (owner of the old Tamarindos and a Labranda in Mogán ), Blackstone (largest hotel operator in the south of Gran Canaria with the IFA, Dunas or Barceló Margaritas), opens a new chapter with the emergence of Azora, which in 2023 has purchased its IFA hotels in Germany and real estate assets that overlook the Baltic from Lopesan.

The arrival of funds has led to the influx of cash, reforms and highly controlled management for the heirs of family businesses that have failed in the tourism business in the heat of the real estate bubble of the last decade. Of course, the presence in patron circuits is left to managers so that they have something to entertain themselves and do not stick their nose into the purchases of the venues. The periods of stay of the funds that began to arrive in the south of Gran Canaria still have a development horizon and, obviously, before selling they reform the assets.

Azora has money to buy hotels or shares that carry the possibility of capital increases to control income. Thus, it has launched a new vehicle worth 270 million euros and an investment capacity of 500 million euros. What can be purchased in the south of the island will be with an investment horizon of 5 to 10 years. The fund has been clear: "it was created with the objective of investing in the southern European real estate sector in a flexible manner and taking advantage of the different opportunities that are being generated, both in traditional segments such as land development, other emerging asset classes, such as are residential development for rental, data centers, agriculture, leisure, retail, alternative housing models."

To develop this strategy, Azora has a team of 11 professionals who provide extensive experience in identifying opportunities and transforming assets for repositioning, adapting them to the needs of an increasingly dynamic and demanding market that demands high-quality assets. managed with the highest levels of professionalism and providing great added value. In the launch of this new vehicle, Azora has the support of one of the main sovereign funds that has placed its trust in Azora's long history as an expert in knowing how to identify different opportunities, manage complexity, add value through management and generate superior returns.

For Cristina García-Peri, managing partner of Strategy and Corporate Development, she commented: “In an environment like the current one, of greater volatility and uncertainty, large institutional investors are betting on expert managers who have deep knowledge of the real estate sector and access to differential to investment opportunities." For Javier Rodríguez Heredia, managing partner of Azora's Real Estate Area, "the new trends in the way of living, working, and having fun are going to require a major transformation in the way buildings are used and designed. assets".

Azora is specialized in investing in the entire range of the real estate sector and in different asset classes: residential, hotel, logistics, offices, data centers, student and senior residences, renewable energies and is promoting new lines of investment in leisure, infrastructure and sustainability. The manager will take advantage of its long and successful investment history in all these market segments to ensure the success of this new investment project.

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