The Minister of Industry, Commerce and Crafts of the Cabildo of Gran Canaria, Minerva Alonso Santana, has revealed the keys to the new 2023 edition of GCSW by MC together with Arancha Priede, Business Director at IFEMA MADRID, and the Canarian designer Elena Morales, Award for Best Sustainable Collection in the last edition of GCSW by MC.
The Gran Canaria Island Council presented today, within the framework of Mercedes-Benz Fashion Week Madrid, the next edition of Gran Canaria Swim Week by Moda Cálida , which will be held from October 5 to 7 at the Expomeloneras venue in Maspalomas (Gran Canaria).
The event in Madrid was presented by Minerva Alonso Santana, Councilor for Industry, Commerce, and Crafts of the Gran Canaria Island Council . She was joined by Arancha Priede, Business Director at IFEMA Madrid , and Elena Morales, winner of the Best Sustainable Collection Award at the last edition of Gran Canaria Swim Week by Moda Cálida.
Gran Canaria Swim Week by Moda Cálida will bring together 33 designers and brands this year —one more than last year— of which 10 are from the Canary Islands (8 from Gran Canaria and 2 from La Palma), 5 from mainland Spain, and 11 international. Seven new designers will also be participating —three more than last year. All will present their Spring/Summer 2024 collections on the Canarian catwalk. Among the designers and brands confirmed for this edition are renowned Spanish designers such as Aurelia Gil, Elena Morales, Ágatha Ruiz de la Prada, and Dolores Cortés. This year also marks the debut of Spanish brands like Monnur and Gisela.
Minerva Alonso expressed her gratitude for the IFEMA MADRID experience, “which has provided an important platform for our catwalk ,” and for the collaboration of the Chamber of Commerce and ACME, as well as the presence of all the international and national brands which, together with the work of local designers and the entire team of the island institution, “have made the catwalk the leading platform in Europe for swimwear fashion, a showcase for the Island and an example of sustainability.”
Arancha Priede highlighted the strong alliance between IFEMA MADRID and the Gran Canaria Island Council, stating that "for the past five years, we have been working hand in hand with the firm commitment to promote the internationalization and professionalization of the catwalk, which is increasingly consolidated as the main European benchmark in swimwear fashion . "
Elena Morales, winner of the Best Sustainable Collection Award at the last edition of GCSW by MC, thanked the Gran Canaria Island Council and the Gran Canaria Moda Cálida program for their support over the years in developing her career: “I want to thank the Gran Canaria Island Council and the Gran Canaria Moda Cálida program for the support they have given me over the years. Gran Canaria Swim Week by Moda Cálida is an unparalleled showcase for promoting and showcasing the work of Canarian designers.”
Gran Canaria Swim Week by Moda warm is a unique event in its category at the European level, and is born from the firm commitment of the Cabildo of Gran Canaria with the fashion industry. With this new edition, the event reinforces its position as an international reference in swimwear, and consolidates itself as the key event of its kind within the European catwalk circuit. The professionalization of the catwalk, one of the pillars of the strategy carried out by the Cabildo of Gran Canaria to promote the event, is based on a program of fashion shows with prestigious names from the current design scene, both Canarian and national. and international.
During these years, the alliance between the Cabildo of Gran Canaria and IFEMA MADRID has managed to strongly promote the internationalization of the catwalk, achieving its positioning in international fashion headlines through a common strategy.
The catwalk in numbers: The last edition of Gran Canaria Swim Week by Moda Cálida yielded such positive results as the following: 60 million readers; 2,5 million impressions; 2.6 million views on social media; 200.000 interactions; a 27% ROI; and a 47% increase in physical points of sale and a 41% increase in online sales. Following the increase in points of sale, a 28,5% increase in revenue for companies in the sector was observed compared to 2019.
Gran Canaria Warm Fashion
Gran Canaria Moda Cálida is an action program in the fashion textile sector on the island created by the Department of Industry, Commerce and Crafts of the Cabildo of Gran Canaria. For this institution, Fashion is a growing sector with possibilities for industrial expansion and Gran Canaria represents the framework in which designers and companies support their projects.
IFEMA MADRID
IFEMA MADRID is the first exhibition operator in Spain, and one of the most important in Europe. With nearly 900 events held annually at its venues, its annual calendar includes nearly a dozen leading fairs in their respective sectors related to fashion and lifestyle, among which is Mercedes-Benz Fashion Week Madrid, the great catwalk of the Spanish fashion and the best exponent of Spanish design in the world.
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