The 2023 edition of Gran Canaria Swim Week by Moda Cálida begins

 

 

The Cabildo of Gran Canaria and IFEMA MADRID join forces again to co-organize a new edition of Gran Canaria Swim Week by Moda Cálida. 

 

More than thirty designers, including international, peninsular and Canarian brands, complete a swimwear calendar full of craftsmanship, quality, design and sustainability. An agenda of fashion shows that includes a casting of models at the level of the great international catwalks with a call for international prescribers who will spread the name of Gran Canaria throughout all corners of Europe. The catwalk will take place in three days of fashion shows, between October 5 and 7 at the ExpoMeloneras site in Maspalomas. In this edition, GCSW by MC will host 9 international firms, 16 Canarian firms – 14 from Gran Canaria and 2 from La Palma – and 6 peninsular firms. Once again, these figures support the organization's commitment to the internationalization of the event.

 

Gran Canaria Swim Week by Moda Cálida will host in this edition 9 international firms: Pin Up Stars, Miss Bikini y Edelvissa from Italy; the british Lemon Balm Odabash y Alexandra Miro; the french Cove 1789 y Pain De Sucre; from Monaco, Banana Moon, and the Israeli Gottex. It is remarkable presence of more than 30% of international firms in its calendar, reflects the solid strategy that the Cabildo of Gran Canaria has developed in recent years with the internationalization of the event as a key objective.

 

During the opening day they will present their proposals Spring-Summer 2024 Pin-Up Stars, Alenxandra Miro, pomeline, Sugar bread, Dolores Cortes, Diazar Atelier, Gottex, Gisela., Miss Bikini y Nuria González. The second day of parades will reveal their bets for next summer Bohodot,  Edelvissa, Melissa Odabash, Damn Sweet, Like a fish in water, Chela Clo, Palmas Swimwear y Agatha Ruiz de la Prada. During the closing day it will be the turn of Patricia Caro, MR&G Design, Volcano Blood, Monnur, Libérrimo, Muchiachio, Chachio Souvenirs, Banana Moon, Arcadio Dominguez, SAN JUAN, Aurelia Gil, Cove 1789 y Elena Morales. 

 

 

 

 

Opinion leaders and national and international influencers such as Pelayo Diaz, Josie, Marta Sierra, Emiliano Pernia, Minerva Hernández, Priscila Betancor, Marta IBrahim, Yaiza Mencía, Gema Betancourt, Celine Bethmann, Saffi Karina, Philine Pi Roepstorff y Geneva Mavilla They will share their experience through their social networks with their respective digital communities.

 

Gran Canaria Swim Week by Moda Cálida reinforces its commitment to swimwear with the presentation of three awards focused on promoting the work of designers. These recognitions will be made to the Best Collectionn -sponsored by Louzao Mercedes-Benz-, to the Best Sustainable Collection-sponsored by Maredamare and CyL-, and to the Best Collectionn Emerging- sponsored by Mahou 5 Estrellas. The three awards will be presented on Saturday, October 7 at 19.30:XNUMX p.m. after the SANJUAN parade by the president of the Cabildo, Antonio Morales.

 

To bring the event closer to all citizens, in this new edition The shows can be followed on a large screen from the new GCSW by MC terrace at ExpoMeloneras. In this space, enabled so that anyone who wishes can closely follow the event and its parallel actions, there will be a gastronomic area and an area chill out.

 

A diverse, cosmopolitan and multiracial casting of models will parade on the catwalk, made up of models from the Canary Islands, national and international. This casting specialized in swimwear is made up of 35 models in total: 24 girls -10 of them are Canarian models-, and 11 boys -of which eight are Canarian-. Leading the cast of national and international models are names such as Lorena Duran, Desiré Lamb, or Grace Quaye, among other names, and reference male models such as Nacho Penin, Simone Bricchi, Angelo Gómez, Yorgos Paraskeva, Jorge Rodes, or Jabel Balbuena, among others.

 

The event has extensive media coverage via of a high-quality guest press program, made up of national newspapers of men's and women's fashion and lifestyle, general media, economic media and technical media specialized in swimwear.

 

TVE is once again the official television of the event. The program Near you hosted by Roberto Herrera - and broadcast live from Expomeloneras - will cover information about this edition's parades. In addition, the network will broadcast, both nationally and in its territorial disconnections, programming on the catwalk.

For its part, HELLO! TV renews as televisionn international official and moves for the first time with a television set to the social area of ​​ExpoMeloneras to broadcast the catwalk shows to its entire audience and make connections with the official Miami set. Journalist Lucía Riaño will be responsible for the special on-site programming of ¡HOLA! TV.