This Friday, Dr. Herminia Rodríguez Rosas, Vice President of San Roque University Hospitals, presented the campaign together with the actress Yanely Hernández. "Cautious woman... it's worth two!", with the aim of raising visibility, raising awareness and normalizing screening to prevent breast cancer. La early detection It is the most powerful weapon we have when facing breast cancer, although there are still women who do not attend their annual gynecological check-ups or who, being within the screening age, have not yet had a mammogram.
HUSR and the Canarian actress, Yanely Hernandez, join forces to demystify all the false beliefs that exist around this diagnostic test that can save so many lives. "It will hurt me? Do I need to get a mammogram if I'm only 40 years old?”
Herminia Rodriguez: “1 in 8 women will suffer from breast cancer, women between 35 and 80 years old, although the prevalence is greater between 45 and 65 years old. According to the Spanish Society of Medical Oncology, in 2023, 35.000 new cases of breast cancer will be diagnosed, this being the most common tumor in women in our country and it is already the most diagnosed in the world. A very alarming fact is that 42% of women have not attended a check-up in the last year. San Roque University Hospitals is the only private hospital in the Canary Islands with a multidisciplinary tumor committee, with digital subtraction mammography with contrast and that has a comprehensive service for women in prevention, diagnosis and treatment.“
Yanely Hernandez: “The goal has been how to convey something so serious through humor to normalize reviews through a friendly and natural message. I have recently gone through the entire review process and I can truly say that they remove their fear and show their love for life.”
Accompany Dulce Santana, a character created by Yanely, to her gynecological check-up and the realization of a mammography; and don't forget to go to your gynecologist annually. Do you already have your next appointment? Remember, Cautious woman worth it for two!
