Direct money. The authorities of the south of Gran Canaria need to have at least 4 million euros, a figure similar to that of the Gran Canaria Tourist Board, for the correct promotion of the southern area of the island and to reposition the brand in 360º. It is about putting our own resources at the service of the economic capital of the island and not depending on the Las Palmas subcontractors who are dedicated to this business. The first step is presented this week in Madrid together with the Secretary of State for Tourism.
The agenda of Maspalomas Costa Canaria is to have a direct plan because there are companies with operations outside the island, or even Mogán, that benefit from the promotion of the island. Tirajana's attempts to host the Gran Canaria Tourist Board came to nothing due to pressure from Las Palmas. The idea of the south of the island is part of the strategy of the Alliance of Tourist Municipalities, which this week presents at the APM the study that redefines long-established destinations.
San Bartolomé de Tirajana together with Adeje, Arona, Benidorm, Calviá, Lloret de Mar, Salou, San Bartolomé de Tirajana and Torremolinos will present the report 'Definition of a Tourist Municipality, its implications and possible financing alternatives'. The eight municipalities of the AMT Sol y Playa present the study on the redefinition of long-established tourist destinations, commissioned by the Secretary of State for Tourism.
San Bartolomé de Tirajana, Adeje, Arona, Benidorm, Calviá, Lloret de Mar, Salou and Torremolinos will present in Madrid the study Definition of a Tourist Municipality, its implications and possible financing alternatives, which allows expanding the characteristics of tourist municipalities to access better financing. This document provides a new definition and economic framework, which will allow the public services provided to the resident population and visitors to be strengthened.
