The corporate head of Marketing and Digital Strategy of Lopesan Hotel Group, Eduardo Gómez de la Mata, has placed in the hands of the Cendyn metasearch engine system the arrival of a higher level of traffic to the Lopesan sales website, as reported this Thursday by the platform . Sales have grown by 44%, recorded through Google Hotel ADS.
Lopesan Hotels has increased the arrival of direct reservations by 16% through its digital sales channels using the Cendyn system. Given the change in purchasing behavior globally due to the health pandemic in recent years, we carried out a complete audit of the campaigns and demand for Lopesan hotels.
Cendyn announced this November that the audit report "enabled us to identify optimization levers and implement a multi-channel performance approach to maintain Lopesan's return on advertising spend" and increase booking volumes.
“Thanks to Cendyn's Digital Ad Management Platform, we can effectively distribute our hotels on metasearch engines. The experience of Cendyn's teams and the quality of their follow-up allow us to achieve our objectives," said Gómez de la Mata. Corporate Head of Marketing and Digital Strategy, Lopesan Hotel Group
If direct reservations have increased by 16%, 44% have been registered through Google Hotel ADS and a 20% increase in traffic to the hotels' websites. "This case study was completed prior to Cendyn's acquisition of WIHP, but Lopesan Hotel Group can now benefit from Cendyn's suite of products," the digital programmatic company said in a statement.
