The general director of the tourism division of Satocan, Mariluz Fraile, expressed this Tuesday her satisfaction for having achieved in 2021 that the businesses in the accommodation sector that the Juan Miguel Sanjuan construction company has increased its business share basing the offer on excellence and customer safety . Fraile Romero explained that businesses such as Salobre Hotel Resort & Serenity, Gold by Marina, Marina Bayview or Marina Suites have entered the best international ratings based on quality to the point that the NPS Brand Competition has established their entry among the 10 most desired in the world to rest.
Mariluz Fraile pointed out that "the results shared by Reviewpro confirm that, despite the circumstances, we have managed not to lose the positioning that we had achieved in recent years and that the client recommends our concepts as the best on the islands" and that "with the commitment of the team, we have achieved the balance between safety and excellence in the service that we demand, and that is an essential part of the Satocan group.
Satocan's tourism businesses are analyzed from platforms such as ReviewPro, which has opened the door to hundreds of accommodation companies for SMEs in the Canary Islands to manage their online reputation. The Net Promoter Score (NPS) is used to measure the loyalty that a customer has towards a specific brand. This indicator is based on a simple question: How likely would a customer be to recommend this hotel to a friend or colleague? In which response, customers are asked to answer a survey on a scale from 0 to 10. This powerful measure is used in a wide range of sectors to measure customer satisfaction.
