The Las Palmas company selected by the Chamber of Gran Canaria, The Wise Dreams, by university professor Eduardo William Secín, will repeat at the Fitur fair in Madrid the promotion of immersive experience as it has been carried out at the World Travel Market in London. It is not known at the moment whether a live connection to Maspalomas from the Brent Cross shopping center is true or not. The shopping center has not had the courtesy to offer images of the queues of tourists who should not have been convinced to try the promotional system, which since 2018 has already been normal in first-class destinations.
In 2022 Madrid hosted the main values of Korean culture in different areas of the Korean city. It had an audience of 1.691.268 users and 3.052.462 impressions with a worldwide audience of 599 million users 6.936.129 impressions per week. The strategy knew how to adapt the purely tourist message to the proposed target, bringing Korean culture closer through activations that the public could enjoy directly in first person and that were an attraction in themselves.
Experiential and immersive technology plays in favor of the promotion and communication of the services of hotels, destinations, event organizers, distributors and other companies in the tourism field. And its use allows customers to live unique experiences thanks to a wide range of new possibilities that inspire and excite.
These new technologies allow you to connect and experience tourist products in a different way by generating a real immersion that makes all the user's senses focus on what they are perceiving at that moment. Thus, in a sector like tourism, where emotions are a very important part of its activity, these immersive technologies help create unique and singular experiences that influence the way in which customers perceive the product, and therefore in its process. purchasing decision making.
