Gran Canaria Tourism promotes the destination at the largest fair in Poland

 

Last weekend, Gran Canaria attended the 29th edition of the prestigious TT Warsaw fair organized in Warsaw, in the town of Nadarzyn, located on the outskirts of the capital of Poland. With a population of almost 40 million inhabitants, Poland is the most important market in this part of Europe. Gran Canaria's promotional strategy for this emerging market focuses on increasing the knowledge that exists in the country about the destination. The Polish tourist is a tourist who has shown a lot of curiosity about the destination, and is characterized by his interest in cultural and heritage tourism, active tourism, activities related to nature and family tourism, among others.

 

About 200 exhibitors from all over the country and abroad participated in this event, with Gran Canaria being the only Spanish destination. The twenty thousand visitors to the fair have been mainly citizens of the capital and inhabitants of its surroundings, characterized by having high purchasing power. The fair was held at the largest exhibition center in Central Europe, Ptak Warsaw Expo.

 

Also within the framework of the event, a travel festival was held in which the most famous travelers from all over Poland participated and where several conferences aimed at professionals were held. This fair is organized under the sponsorship of the Polish Ministry of Tourism and the Polish Tourism Organization.

 

 

 

During the two days in which it took place, Gran Canaria held professional meetings with the tour operators, OTAs and the most important tourist media in the country and served the public in a 25 m2 stand decorated like a beach on the island. On this occasion, virtual reality glasses were also used as a promotional resource, as well as a screen on which the promotional videos of the destination were played, allowing attendees to immerse themselves in the multiple landscape values ​​of the island and its privileged weather for a few days in the middle of the cold Polish winter.

 

Prior to this important tourist event, the 22th Travel Agencies Forum was held, specifically on November 250. Gran Canaria participated in this meeting as the main partner region of these professional conferences. XNUMX travel agents from all over the country gathered there, being the marketers of the largest Polish TTOOs. This event was attended by the Minister of Tourism of Poland, Andrzej Gut-Mostowy.

 

This has been the third time that Gran Canaria Tourism participates in this event, which was already attended in 2019 and since then a close collaboration has been maintained with its organizer, the most important professional media in the sector, Wiadomosci Turystyczne (Tourist News) . It is worth mentioning that, prior to this appointment, the specialized Polish media published an interview with the Minister of Tourism of Gran Canaria, Carlos Álamo.

 

Thanks to our participation, the agents delved into the fundamental aspects of our island and learned about the situation of Gran Canaria's offer for the next season.

 

During this forum, as in all its editions, a debate was organized featuring the presidents of the largest tour operators, presentations and workshops were held. One of the presentations corresponded to Gran Canaria and its interest for the Polish client. Likewise, the agent of the year was chosen from among the fourteen candidates proposed by the largest tour operators. Agents' attendance at this highly professional event is conditional on payment of a registration fee, which guarantees the high interest and motivation of the participants.

 

During this meeting, the island was also presented in a large stand characterized by offering a rest area in which the agents could appreciate the privileged landscapes of Gran Canaria, in addition to learning about its sports offer through virtual reality glasses, generic information about the destination and others in which its sports offer stands out.

 

During the day of the workshops and in all the event materials widely publicized in the professional magazine organizing the meeting, Gran Canaria stood out with the incorporation of its foreign promotion logo. Added to this is the reproduction of promotional videos on the forum screens, the presence of roll-ups in the different spaces of the event and promotional material to give to attendees.