A KFC chicken thigh is the star for Christmas. To promote this product, PS21 has shot a piece that simulates the aesthetic codes of the perfume category reinterpreted through humor. The spot, filmed in the Dunes of Maspalomas, stars a young couple who 'fight' through dance and elegant choreography for a bottle of 'Eau D'uardo'.
The municipal authorities of the south of Gran Canaria have facilitated the process and in the process led by Rubén Sánchez, creative director of PS21, polluting emissions have been avoided. The spots, shot by the Canarian production company Macaronesia, will also be available on the brand's social networks.
With classic and recurring elements of a high-end fragrance spot such as the desert, a horse, slow motion shots, the French language or saturated colors, PS21 presents this new KFC fragrance that is available from November for 3,99 € through the KFC App and from the 28th in all its restaurants. The limited edition of the 'Eau D'uardo' fragrance will have a circulation of 25.000 units and can be purchased with any menu for 3,99 euros through the KFC app and in all KFC restaurants in Spain while stocks last.
