Fitur returns and this January is the staging of Maspalomas to increase the presence of peninsular tourism in the south of the island. The Las Palmas company selected by the Chamber of Gran Canaria, The Wise Dreams, by university professor Eduardo William Secín, will repeat at the Fitur fair in Madrid the promotion of immersive experience as it has been carried out at the World Travel Market in London.
Experiential and immersive technology plays in favor of the promotion and communication of the services of hotels, destinations, event organizers, distributors and other companies in the tourism field. And its use allows customers to live unique experiences thanks to a wide range of new possibilities that inspire and excite. These new technologies allow you to connect and experience tourist products in a different way by generating a real immersion that makes all the user's senses focus on what they are perceiving at that moment. Thus, in a sector like tourism, where emotions are a very important part of its activity, these immersive technologies help create unique and singular experiences that influence the way in which customers perceive the product, and therefore in its process. purchasing decision making.
