An awareness campaign to encourage consumers to go to small neighborhood businesses
ACOMISABA, the Association of Retail Merchants of San Bartolomé de Tirajana, will carry out the “BUY WITH YOUR HEART” campaign this month, with the aim of promoting Valentine's Day purchases in small neighborhood businesses and in Open Commercial Areas Township.
Traditional commerce and small self-employed workers must compete at this time with large stores or the claims of international brands in shopping centers. In recent years, much of the traditional commercial fabric has disappeared. For this reason, this campaign appeals to solidarity and awareness. so that a vital sector in the local economy does not disappear.
This initiative will have three actions to reach everyone in the municipality, an advertising campaign, a window display contest and a concert to celebrate love.
SHOWCASE COMPETITION
The ACOMISABA association invites all merchants to make a showcase or claim in their businesses with the Valentine's theme and participate in the association's social networks to get many "likes" and win an advertising campaign valued at more than three thousand. euros, you can participate by writing to 667 588 651.
Alejandra Castro, president of the association, emphasizes that “to improve sales in the month of February, it is essential to participate in the Valentine's Day themed campaign. Many businesses know this and create wonderful window displays. Other businesses need an incentive like this to participate in the campaign. Valentine's Day campaign, basically we seek to make small businesses more competitive."
This action has the collaboration of all local media and digital newspapers in the South.
BUY WITH YOUR HEART It is carried out with the financing of the Cabildo of Gran Canaria and has the collaboration of the San Bartolomé de Tirajana City Council, Araceli Armas, Councilor for Commerce highlights that, “from the municipal administration we facilitate and participate in everything possible to achieve a more commercial sector competitive and a clear example is this, where businesses, associations, media and local administration coordinate and collaborate to execute a joint action that benefits merchants and ultimately the citizen."
PURCHASE CONCERT WITH THE HEART
Karma, Aseres and Salvapantallas will fill the Plaza de El Tablero with good music, with the aim of generating a greater impact within the awareness campaign to encourage purchases in small businesses, the event will bring together a large number of neighbors to loudly convey to them the need to go to small neighborhood businesses or make life in the Open Commercial Zones of the municipality and in this way keep this economic sector alive.
On Friday, February 09, from 17:00 p.m. in the Plaza de El Tablero you can enjoy food trucks, children's activities, a small market, Valentine's-themed photo areas and performances by the most famous cover bands of the city. island.
