The Innova Gran Canaria Tourism Cluster chaired by Santiago de Armas (Lopesan) has started the development agenda in 2024 to reinforce collaborative tourism innovation plans on the island and, especially, in Maspalomas, the economic capital of the Canary Islands. The Minister of Tourism of Gran Canaria, Carlos Álamo, has encouraged companies and professionals on the island to, in addition to being leaders in tourism, be leaders in tourism technology, helping to promote the digitalization of SMEs and data training.
This meeting platform between entrepreneurs, Gran Canaria Tourism and experts from the academic sector seeks to enable the destination and tourism companies to make informed decisions based on knowledge, prepare for what is coming and improve the visitor experience.
With this collaboration, Gran Canaria is the leading destination in the Canary Islands in tourism intelligence systems that help make decisions in a more optimized way and based on the behavior of the tourist throughout the life cycle of the trip, including the granularity of the data, to have more exhaustive information.
Data management brings benefits to the island such as more efficiency and cost savings, increased efficiency, streamlining of processes and access to a greater number of and higher quality data. In relation to the knowledge of tourists through data analysis, Gran Canaria Tourism believes that this information allows us to know where tourists move, how they act in destinations and what their preferences are, which allows the destination to better plan. and companies a reorientation of the offer based on the information obtained.
