Cordial Hotels keeps the pulse of tourism in the south of Gran Canaria. The turnover of the Cordial hotel chain in 2023 reached 70 million euros, an increase of 16,7% compared to the previous year, according to financial sources consulted by Maspalomas24H this Tuesday. It is the best income figure since 2017, which brought in 60 million euros. A good part of this turnover is due to the loyalty of foreign customers and partly to the third-party management unit of urban establishments.
A study carried out by the market research company Net Promoter Score (NPS) in 2023, to which Maspalomas24H has had access, revealed that the NPS of Cordial Hoteles was 78, which means that 78% of guests would recommend the chain to a friend or family member. This high NPS indicates that guests are satisfied with their stay at Cordial hotels.
The chain generates employment for more than 1.000 people in the Canary Islands.
Cordial plans to continue growing in the coming years. The chain has several expansion projects underway, such as the construction of new hotels in the Canary Islands and other international destinations. Cordial's billing is divided into two large areas: accommodation and catering. In the accommodation area, Cordial has 12 hotels in the Canary Islands, 11 in Gran Canaria, with a total of 3.000 rooms. The turnover of this area in 2022 was 55 million euros. In the restaurant area, Cordial has several restaurants and bars in its hotels. The turnover of this area in 2022 was 5 million euros.
The main factors contributing to the increase in Cordial's turnover in 2023 were the increase in the number of visitors to the Canary Islands, which was driven by the relaxation of travel restrictions. The increase in Cordial's turnover in 2023 is due to the recovery of tourism after the COVID-19 pandemic. The chain registered an increase in the number of visitors to all its destinations, especially in the Canary Islands.
Cordial plans to continue growing in the coming years. The chain has several expansion projects underway, such as the construction of new hotels in the Canary Islands and other international destinations. In 2023 Schauinsland-Reisen, one of the main tour operators in the German market, gave the Hotel Cordial Mogán Playa, the jewel of Puerto de Mogán, the Top Partner 2022 award.
