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Forecasts in Maspalomas: the German crisis is already perceived in spending in the destination

Forecasts in Maspalomas: the German crisis is already perceived in spending in the destination

Yurena Vega Monday, January 29, 2024

German officials insist that their economy does not deserve the label "Europe's sick man," but a new study suggests that illness actually plays a role in its poor performance. Gross domestic product would have increased 0,5% last year if not for work absences due to health problems, a figure that surpassed pandemic totals to reach a record in 2023, according to a VFA analysis, the country's association of researchers based on research from pharmaceutical companies. The German economy is a key factor for tourism in Maspalomas, since Germany is the main source market for tourists to the area. In 2022, German tourists represented 30% of the total visitors to Maspalomas. The German economy has been going through a weak phase in recent months, due to the war in Ukraine, inflation and rising interest rates. This is having a negative impact on German tourism to Maspalomas, as German consumers are reducing their travel spending due to decreased purchasing power.

According to data from the Spanish Institute of Tourism Studies (IET), the average spending of German tourists in Maspalomas has decreased by 5% in the same period. In the future, the German economy will continue to be a key factor for tourism in Maspalomas. Therefore, it is important that tourism companies in the area are prepared to adapt to possible changes in the German market. The German economy is the economic engine of Europe, and its state has a significant impact on Maspalomas tourism. In 2022, Germany was the largest source market for tourists to Maspalomas, representing 25% of all visitors.

In 2023, the German economy contracted by 0,3%, leading to a decline in tourism. The war in Ukraine, inflation and rising interest rates were the main factors contributing to the German recession. By 2024, the German economy is expected to grow by 1,3%. However, this figure is still low compared to the economic growth of other European countries. The recovery of the German economy is crucial for Maspalomas tourism. If the German economy recovers, tourism to Maspalomas is expected to increase in 2024. 

The German economy has an important presence in the Canary Islands, being the third country that sends tourists to the islands, with 11,8% of the total. Furthermore, Germany is an important trading partner of the Canary Islands, being the fourth largest supplier of goods and services to the islands. In the commercial sector, Germany is the fourth largest supplier of goods and services to the Canary Islands, with a value of 1.300 billion euros in 2022. The main products imported from Germany are motor vehicles, pharmaceutical products, and machines and equipment.

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