Clarel's project, developed by the Baud agency, won gold, while LALIGA, by Grávita, won silver
Last night, Infecar's brand repositioning won third prize at the national level at the Aebrand Awards. In this way, the Spanish Branding Association recognizes the work developed by Infecar, Gran Canaria Fair, against 40 other projects in its category. jointly with the agency Una Hora Menos, and which just one year ago carried out a 360º transformation of its brand.
The awards ceremony, held at the Rafael del Pino Auditorium in Madrid, was led by Cristina Vicedo, president of Aebrand, and Mar Morillas, vice president. Vicedo valued the “good level” of the projects presented among all the categories for this edition and that “they highlight the great work that is being done in our country in this sector.”
Natalia Santana, general director of Infecar, Gran Canaria Fair, Idaira Santana, head of Marketing and Communication of the venue, and Acaymo Cáceres, director of Una Hora Menos, were in charge of collecting the award.
Finally, the Clarel project, developed by the Baud agency, managed to win gold, while the renovation of LALIGA, led by Grávita, won silver. Fourth place went to Europastry by Espluga and Associates.
We promote what unites us
On February 16 of last year, Infecar presented the renewal of its image and its new roadmap as a space that promotes business, experiences and knowledge. This repositioning has been accompanied by a change in its name to Infecar Feria de Gran Canaria and a slogan, We promote what unites us, which summarizes the new positioning and establishes the starting point of the brand narrative.
In relation to the brand image, Infecar shows a more timeless air with a digital attitude, suitable to adapt to any scale and format. The dot of the “i” reflects the impulse, the movement where everything happens. As for the color range, the main colors that dress Infecar's new visual identity are white and black, which achieve a perfect balance and are capable of transmitting its most specialist and elegant side, and which complement each other perfectly with Infecar green, which reflects its most energetic and vibrant side.
The result is a trendy brand with local impact and global reach, capable of transcending. Made up of conceptual, formal, relevant and aspirational codes. A proposal that allows Infecar to be more competitive at a local and national level and, in short, everything that was needed to turn the Gran Canaria Fair into a space that promotes experiences.
About Aebrand
Aebrand is a non-profit association that was born in 2010 to present, promote, position and defend the activity of branding and brands as a professional discipline, as an intangible asset of enormous value, as a competitive advantage, as a factor of innovation and future for companies and the national economy.
These Aebrand Awards recognize excellence and the best branding practices in Spain and Latin America, with a jury made up of professionals with recognized professional careers from the business, institutional and academic fields.
