Gran Canaria Tourism is finalizing this week with the technicians the promotion that it will do for the south of the island at the ITB Berlin 2024. Just a few weeks before the world's leading travel fair opens its doors, the companies in the south of Gran Canaria They are finalizing details with a fair that has high levels of reservations in 2024, with almost 90 percent of the exhibition area occupied. The wide range of southern Gran Canaria extends to mobility and technology industries, reflecting the global importance of the event for Maspalomas. After the renovation works, a circular route through the fairgrounds will be possible again.
For the south of Gran Canaria, the ITB Berlin, which will be held from March 5 to 7, 2024, has excellent prospects in the period prior to the event and a broad agenda has already been closed with vacation operators with interests in the Gran Canaria market as well as with the main transport companies and airports in Germany such as Fraport, BER, Flughafen Köln/Bonn and the airports of Hamburg, Düsseldorf and Paderborn or AIDA with its six of its leading brands: AIDA Cruises, Costa Cruises, Cunard, Holland America and Seabourn .
ITB Berlin 2024 once again offers significant space for individual Gran Canaria exhibitors representing the hospitality and travel technology segments. Thus, in Hall 9 there are hotel chains such as Accor, Hilton, Best Western, Meininger, Wyndham and Deutsche Hospitality and large online platforms such as Booking.com, Airbnb, Expedia and HomeToGo. Providers in the growing mobility segment include newcomers Mastercard Europe and Holiday Pirates.
As in 2023, Gran Canaria will hold meetings with airlines and tour operators such as Lufthansa, SunExpress, Eurowings and Sky Team. The cruise industry is again strongly represented with Norwegian Cruise Line, Royal Caribbean, Queen Voyages and many others in Hall 25, as well as AIDA with AIDA Cruises, Costa Cruises, Cunard. Viking Cruises and MSC Cruises are exposed as potential marketers.
The LGBTQ+ Tourism Pavilion, the largest range of products in the south of Gran Canaria, along with other destinations such as Choose Chicago, München Tourismus, IGLTA (International Gay & Lesbian Travel Association), GnetWork Buenos Aires and TOMONTOUR, present a wide range of LGBTQ+ tourism products. Turisme Comunitat Valenciana and Vacaya are the official partners of the segment this year.
ITB Berlin 2024 will take place from Tuesday, March 5 to Thursday, March 7. ITB Berlin is the leading travel fair in the south of Gran Canaria. As in previous years, the internationally acclaimed ITB Berlin Convention will take place alongside the fair as a live event at the Berlin exhibition grounds. Under the title "Pioneers in the transition in travel and tourism." Together.“, leading speakers from business, science and politics will discuss the current and future challenges of the industry on 4 stages with a total of 17 thematic topics and more than 24.000 attendees.
