The tourist destination on the island of Gran Canaria closed the 2023 financial year, according to ISTAC data, with a historical turnover valued at 5.459 million euros, which implies the largest record in the history of the sector, with a year-on-year increase of 20% and 25% over 2019. Spending per tourist is established at 1.460,75 euros, with an increase of 8,29% over 2022 and 25% over 2019.
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Gran Canaria received 4,3 million tourist clients during the last financial year, the third best figure in terms of visitor volume in its history. This has translated into the highest turnover recorded by the sector, with 29,5% of the total tourist spending in the Canary Islands. The Minister of Tourism of Gran Canaria, Carlos Álamo, explained that “the effect of inflation is present, as it is in the rest of the markets, but also the fact that we have improved the level of spending in the destination with a clear commitment for the local offer and product, such as in gastronomy, among others, and the added effect of our commitment to a market diversification policy with an increase in markets with a good level of spending such as the French, Belgian, the Irish or Dutch, among other nationalities.”
“Spending per person has increased 10% over last year in relation to accommodation and flights. While total expenses on accommodation have reached 21% more than in 2022 and 28% more than in 2019,” said the councilor of the Cabildo de Gran Canaria. He also highlighted the increase in the turnover of local transport and food, both with 16% over 2022, and 43% more for transport in relation to 2019. Álamo also highlighted the behavior of the British market with a total turnover of 1.101.653.685,10. 1.413,12 euros and an expense of 29 euros per person, which implies a year-on-year increase of 26,24% in the first parameter. While the German market increased by 16,94% compared to the previous year and 2019% compared to 11. Germany recorded XNUMX% more spending per person.
Customers from the Nordic Countries lead the spending table with a total of 1.227.944.059,20 euros, with an increase of 19,7% over 2022 and 14,2% over 2019. The Netherlands recorded the highest growth compared to to 2019 with +48%, followed by the British, with +42%. However, the largest percentage increase occurs in the category that includes the rest of the non-majority markets. The growth of tourist nationalities such as Polish, Irish, among others, is equivalent to 47,91% with a total of 1.241.224.504,20 euros invoiced.
