The reservation figures in the south of Gran Canaria project for the imminent Easter holiday period "a short advance in reservations, it is practically certain that they will continue to increase in the coming weeks," according to data from the Dingus reservation system to which Maspalomas24H has had access. Easter seems to have a notable impact both on the increase in nights stayed and on hotel rates. The room distribution indicators set reservations for couples at 68% and individual reservations at 10%.
The volume of reservations in Maspalomas for March is practically the same as the previous year with an ADR (average daily rate) that has also increased by 13%. Stays of 3 to 7 nights predominate (70%), while another 23% are those of 8 to 14 nights. Also, as in the Balearic Islands, advance reservations are widely distributed, but those made between 31 and 60 days before stand out with 32% of the total. Those generated less than a month in advance represent 14% of the total, so it is foreseeable that more reservations will be generated within the month of March itself.
The room distribution indicators set reservations for couples at 68% and individual reservations at 10%. "In the Canary Islands we see that TTOOs have a greater difference with OTAs: the former concentrate 47% of the reservations, while the latter account for 23%. The channel that has generated the most is Booking.com followed by TUI UK and Jet2Holidays", says Signus, which highlights that Maspalomas, Costa Adeje and Playa Blanca are the ones with the highest number of reservations for March.
On the other hand, the Grupotel complexes in the south of Gran Canaria Las Pitas, Monte Feliz, Orquidea, Playa Feliz, Revoli and Tres Vidas have joined the Dingus DataHotel analytical platform in 2024 to generate efficiency in hotel reservations and searches. The application allows the analysis and evaluation of data obtained from different sources, to achieve a better perspective of the sales results and future trends. In this way, decision-making based on real information and data is facilitated.